Media Measurement Product Manager

Found in: Talent CA C2 - 1 week ago


Toronto, Canada Loblaw Companies Full time

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Advance powered by Loblaw™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us

The impact you'll make

As Media Measurement Product Manager on our Marketing Science team, you will be supporting the retail media business by creating scalable solutions that drive best-in-class retail media outcomes and effectively serve marketers' business objectives. More specifically, you will requirement gather, design, build and empower marketers with fundamental measurement tools that provide actionable insights to make informed decisions and navigate the complex realm of retail media.

What you'll do

Develop a deep understanding of our retail media business, ad products, clients, business objectives and technology. Help shape our measurement roadmap, taking into consideration industry trends, scientific soundness, business and technical practicalities and the clients’ jobs to be done. Design and promote exceptional measurement methodologies, including random control trials, geographic lift, multi-cell experiments, causal impact, synthetic controls, predictive analytics and media mix optimization Lead projects, from prototyping, evaluation, scoping, execution and launch Ownership of the backlog, including story creation, prioritization, and execution of all product management deliverables to support it. Use data to inform your decisions. Run A/B tests to validate hypotheses and define critical metrics to measure success. You will track and share results with the team, to help everyone gain a deeper understanding. Frequent collaboration with external clients to understand their needs and internal partners across technology, product design, client services, product marketing and operations to implement solutions. Contribute to weekly and monthly project tracking, reporting on roadmap progress and metrics (OKRs and KPIs) to manage delivery timelines.

Does this sound like you?

Bachelor’s degree in engineering, computer science, math, or an equivalent. 5+ years of experience in measurement science, media analytics, advertising insights, ad product management or a similar field Understanding of experimental design, advanced measurement methodologies, media mix modelling, raw log-level analysis. Solid understanding of software development lifecycle, agile and product Experience in eCommerce, mobile and web products preferred Experience in clean room or other ad tech solution is preferred. Clear communicator, love collaborating and ability to explain technical needs to a non-technical audience and vice-versa. You are always working towards the big picture, but also mindful of the finer details. Take an agile approach to product management, but pragmatic about its application. Top priorities are to deliver value to stakeholders and measure results. Strong quantitative reasoning, data-driven, and able to apply key metrics for decision-making. You look hard problems in the eye and enjoy the thrill of figuring out how to solve them.

How you’ll succeed

At Advance powered by Loblaw we seek great people looking for that unique opportunity to help shape the future of a growing business. We believe great people model our values -- are authentic, build trust, and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of media. You will get to work with some of the best minds in the industry and will have the support of extraordinary technologies to craft products our customers will love. Come be part of the media revolution happening in Canada

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and partners expect of us.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note :
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.


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