Manager, Media

3 weeks ago

Toronto, Canada Loblaw Companies Full time

Description

In this role, the Manager, Media will work with multiple stakeholders across brand marketing, creative, analytics, and execution teams to build 360° Media plans that delivers successful media outcomes. As a trusted strategic advisor for our internal brands, it will be important for the successful candidate to identify opportunities and barriers to growth, prioritize the customer journey, and ensure recommended channel mixes ladder back to key success metrics.

Outside of Media planning and reporting duties, the candidate will also be responsible for MMM data validation, maintaining and reconciling media budgets, and following all operational processes in a timely manner across various stakeholder teams.

The ability to work on multiple tasks in a fast-paced retail environment will be key to the candidate’s success. This role requires a strong understanding of traditional and digital medias, excellent communication, and time management skills.

Responsibilities:

Lead and develop media plans for a portfolio of brands under Loblaw Companies Limited. Develop audience strategies to ensure effective and relevant delivery of media campaign. Manage day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams. Ensure quality & accuracy of work back schedules, plans/blocking charts, creative matrices, SMRs & stakeholder updates. Develop & maintain an in-depth understanding of our measurement & analytics tools, including how they are best leveraged in interpreting campaign performance. Continuously develop knowledge and understanding of the paid media & competitive landscapes, as well as industry trends and new technologies that impact media strategies. Manage relationships with vendor partners to ensure strategies are sound, innovation opportunities are brought forward & we are maximizing value adds. Showcase proactive & open communication with stakeholder counterparts, responding promptly to inquiries, as well as sharing meaningful insights & recommended optimizations regularly. Communication should always be solutions-focused, to foster a positive, high-trust working relationship.  Able to support in MMM data validation and follow processes for MMM data integrations. Manage BCR inputs & invoices for payment, LE management with marketing counterparts, as well as creating purchase orders/scope of work documents as needed and on agreed upon timelines. Work with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues. Regularly review account workload and processes to optimize/prioritize as needed. 

Core Competencies:

Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks. The ability to plan both short- and long-term media plans designed to meet media and business objectives. The ability to ensure that the execution of tactics remains on brand and on target. Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination. Ability to conduct fact-based analysis with reasoned judgment. Ability to innovate and think outside-of-the-box with willingness to always learn. An ability to move easily between strategy, plan development and ‘hands-on’ account management. Highly organized, able to prioritize multiple projects effectively. Be results-oriented and can operate with a sense to urgency in a fast-paced environment. Demonstrated ability to develop and execute effective media strategies that align with business objectives. Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner. Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility. Strong Analytical Skills – able to understand metrics & measure results. Works well under pressure with a strong work ethic. Be team-orientated and have a passion for collaboration.

Skills & Requirements:

4+ years in media planning, account, or campaign management (CPG, Retail experience an asset. Experience in client services type environment – leading end-to-end account support. Experience with Digital Media channels such as Facebook Business Manager, DV360, Google Ads, social media platforms, etc. Strong grasp of marketing and media products in the marketplace. Understanding of marketing, creative, planning, and ad ops processes. Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset. Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note :
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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