Business Analyst, Marketing Technology
1 month ago
Why BCAA?
Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
Join our dynamic team as a Business Analyst, Marketing Technology (hybrid), where you'll be at the forefront of customer communication management (CCM) and digital marketing platforms. As part of our marketing team, you'll collaborate closely with digital technology, customer experience (CX), underwriting, product, and information systems (IS) teams to enhance the customer communication experience.
We're seeking an enthusiastic candidate who bridges the gap between business needs and technical solutions. If you're passionate about leveraging technology to address business challenges, this role is for you. Operating within our Digital Engagement team, you'll serve as a vital link between internal stakeholders and technical teams. Your responsibilities will include articulating marketing stakeholders' business objectives, gathering requirements, and partnering with platform teams to develop and implement scalable solutions that add value to our marketing organization.
Who you are:
You’re obsessed with finding simple solutions to complicated problems
When it comes to documenting processes, workflows and test scripts, you know the value of words and pictures and the importance of making sure everyone understands, even the non-technical people on the team
You work with a good level of independence on new or unfamiliar projects and consistently nurture a customer-first culture to innovate and improve customer experience
A fast-paced environment with complex projects, changing priorities and competing deadlines is no problem for you
What you’ll do:
Provide leadership on implementation of new marketing technology and ongoing requirements gathering to drive innovation and personalization
Deliver personalized, interactive communications via customers' preferred channels at scale for all products
Actively collaborate and build rapport with internal stakeholders to deliver new solutions and improve CX and ROI through personalization
Utilize a general knowledge of insurance policy transactions (new business, renewal etc) to support customer communication, delivery, and optimization to drive ROI
Connect and leverage pre-existing content repositories and data from systems of record to ensure the relevance and accuracy of communications.
Build requirements through meetings, workshops, documents, analysis etc. Translate business needs into clearly defined and documented detailed, high quality user stories
Be the liaison between the business team and development team. Manage stakeholder relationships and facilitate meetings
Using project methodology, help to manage user stories and build tickets for the business and development teams involved
Create and lead functional testing based on test scenarios and test cases for marketing technology solutions, ensuring they meet business requirements and are bug free
Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, and segments are correct
Clearly articulate and document detailed business requirements that will be used by internal / external technical developers and configurators to implement valuable solutions to the business
Create and maintain comprehensive documentation for technical solutions, configurations, and processes
Create supplemental specifications for new applications or analyzes change requests/enhancements in existing applications
Own and evolve the story backlog to ensure the backlog reflects the latest priorities, is broken down into detail and is deliverable
Support incident resolutions and investigate root cause of issues, fix/debug issues and report/escalate if necessary
Regular monitoring for optimization - Report on and analyze insights on channel performance and engagement to help make informed recommendations for enhancements
Provide training and support to end-users to ensure effective utilization of marketing technologies
What you bring:
Proficiency in Customer Communications Management (CCM) tools, experience with Smart Communication Document Management suite (SmartCOMM) is an asset
Experience with Salesforce, Salesforce Marketing Cloud and Tableau preferred
Knowledge of insurance or another statement driven industry (ie. Telecom, energy, etc)
Experience with Agile, Kanban and/or Scrum methodologies
Should be well versed with preparation of the XML data schema and their mapping to business data objects
Experience working with systems, Extract Transform Load (ETL) processes and databases leveraging tools such as Amazon Redshift, Tableau, SQL, R and Python
Experience in identifying document storage (document indexes etc.) and distribution requirements
Knowledge of Guidewire data model and experience of preparing data mapping requirements preferred
Experience with user-centered design
Experience with JIRA and Confluence
Bonus Qualifications
Experience working with document print vendors and e-signature vendors
Internal Candidates: Please note that this is a Grade 13 role. The internal posting will close on Monday, April 15, 2024. It is a hybrid position based out of our Head Office in Burnaby, BC.
The salary range for this position is $85,536.24 to $106,920.24 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.
What we offer:
The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.
Career and personal development to help you grow and reach your goals.
Incentives that recognize team and individual sales and performance.
Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.
A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.
Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.
*for permanent employees
We’re always looking for amazing people like you. Apply today
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