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Marketing Lead

3 months ago

Toronto, Canada Education Perfect Full time

At Education Perfect, we believe that education has the power to change the world. Our mission is to maximise every student’s potential. As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We are seeking an experienced Canada Marketing Lead to set the marketing vision and strategy for new customer acquisition in the region. This role is crucial in driving momentum in a new and developing market for EP.

What you will do

  • Develop and implement a marketing strategy to achieve regional targets.
  • Collaborate with sales and SDR teams to create a joint ABM program.
  • Design and execute high-standard campaigns, including events, webinars, digital advertising, content, and social media.
  • Partner with the centralised marketing team to optimise campaigns and improve performance.
  • Monitor campaign follow-up to maximise impact.
  • Identify and collaborate with influencers in the Canadian market.
  • Create region-specific content and localise global content for campaigns.
  • Ensure all marketing activities align with the EP brand.
  • Keep key stakeholders updated on marketing progress and effectiveness.
  • Maintain a data-driven approach to marketing activities.
  • Manage the regional marketing budget effectively.
  • Foster strong working relationships with the regional sales team to align marketing activities with regional objectives.
  • Prepare monthly reports on the effectiveness of marketing campaigns, focusing on optimisations for greater impact.
  • Exemplify EP values in everyday work.

About you

  • Experience working in the ed-tech industry
  • Strong understanding of the marketing funnel and solid experience in enterprise marketing, particularly ABM strategies.
  • Proven track record in designing and executing successful marketing campaigns.
  • Confidence in working closely with sales teams and understanding the buyer and sales cycle.
  • Ability to manage budgets and report on marketing effectiveness.
  • Experience in collaborating with centralised marketing teams to drive campaign optimisations.
  • Excellent communication skills and the ability to keep stakeholders informed.
  • Demonstrated ability to maintain a data-driven approach in marketing activities.

Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you

What we offer

  • As our team is based globally, we offer both remote and flexible working arrangements
  • For our remote workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
  • Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
  • Wellness allowance to use on anything to support your mental and physical wellness
  • EAP with unlimited sessions
  • Employee Equity Bonus Plan
  • Employee referral program - $2000 when you refer a new team member
  • Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub 
  • EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
  • The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.