Initiative - Associate, Digital Activation

4 weeks ago

Toronto, Canada Mediabrands Full time

Position Summary

The Associate, Programmatic Activation develops efficient programmatic strategies and implement them in media buying tools (DSPs) to deliver business results for clients.

This role liaises with communications design, data & analytics, ad operations, and audience strategy pods to translate clients' media campaign requirements into programmatic engagements with appropriate inventory partners, data vendors, and technology providers.

Reporting to the Associate Director, Programmatic Activation, this position’s responsibilities include strategic planning, the configuration, monitoring, and ongoing optimization of programmatic campaigns in DSPs.

Key Responsibilities

The Associate, Programmatic Activation is accountable for the entire programmatic campaign management process.

This includes:

recommending campaign strategycampaign setup in the DSP(s)following best practices & brand safety standardsaudience targeting strategy and implementationsite tagging recommendation and implementationdelivery management (pacing/budget/spend)performance management and optimizationreporting, analysis, and insights communication on campaign activitytroubleshooting delivery, measurement, and performancebilling reconciliation

About You

You are a detail-oriented individual who possess ethical integrity and logical thinking process, with a focus on campaign outcomes. You have a good understanding of the programmatic ecosystem, industry trends, and actively thinking about testing opportunities & solutions for the clients.

You are a team-player yet adept at working independently, executing without mistakes, in a deadline-driven environment without needing constant assistance and supervision.

Desired Skills & Experience

Minimum 1 year experience in programmatic media management with an advertising agency, publisher/exchange, or optimization firmGood knowledge of planning strategy, digital buying best practices, optimization, measurement, insight analysisFamiliar with self-serve buying platforms such as DV360, Xandr, The Trade Desk, Amazon AdsSolid communication skills (verbal & written)Quantitative and analytical skillsOffice suite fluency, including MS Excel pivot tables and SharePoint. Familiarity with Tableau & Asana is a plus.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit .

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. 

  • Initiative - Associate, Digital Activation

    2 weeks ago

    Toronto, Canada IPG Mediabrands Full time

    General information **Agency**:Initiative **Function**:Addressable Strategy **Location**:Toronto, Canada **Job Ref#**:17322 - Description & Requirements **Position Summary** **Key Responsibilities** CAMPAIGN MANAGEMENT & IMPLEMENTATION - Reporting to Associate Director, Digital Activation (Team Lead), be accountable for the - executional strategy of...

  • Associate Director, Digital

    1 month ago

    Toronto, Canada advertience Inc. Full time

    **Posting Date**:March 11th, 2024 **Title**:Associate Director, Digital **COMPANY** advertience (‘advertising + science’) is a digital marketing consultancy that delivers digital marketing services in Media, Creative Services, Analytics and Consulting. Driven by data, advertience utilizes its extensive experience in digital marketing to enable our...

  • Associate, Finance Operations

    2 weeks ago

    Toronto, Canada Secure Digital Markets Full time

    At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our growing...

  • Associate, Finance Operations

    1 week ago

    Toronto, Ontario, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • Associate, Finance Operations

    3 weeks ago

    Toronto, Ontario, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • Associate Director, Digital

    3 weeks ago

    Toronto, Ontario, Canada CTC Communications Full time

    Salary: COMPANY OVERVIEW: For almost 3 decades, CTC has been creating compelling medical content to effectively communicate with busy HCPs. CTC is a renowned medical communications agency that specializes in creating compelling medical content with a focus on digital solutions. Our skilled team of medical writers, designers, and digital specialists deliver...

  • Associate, Regulatory and Business Initiatives

    2 days ago

    Toronto, Canada Scotiabank Full time

    Requisition ID: 175717 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **Why work for Scotiabank?** Scotiabank is among the largest banks in the world and the most international bank in Canada. We are powered by our 97,000 high-performing teammates who make a real difference across the globe as a...

  • Associate, Finance Operations

    3 weeks ago

    Toronto, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • Associate, Finance Operations

    1 week ago

    Toronto, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • Digital Marketing Associate

    1 week ago

    Toronto, Canada Raymond James Financial Full time

    **Digital Marketing Associate** - 2301795 - At Raymond James, _**_we _**_develop, _**_we _**_collaborate, _**_we _**_decide, _**_we _**_deliver, and _**_we _**_improve together_. Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their...

  • Print Production Associate

    2 days ago

    Toronto, Canada Digital Attractions Inc. Full time

    Do you enjoy photography, sales, and interacting with people from all over the world? Are you looking for a seasonal job? **Join the Digital Attractions team today!** Digital Attractions is a photo concession company that captures and sells photographs to guests at tourist attractions, and our CN Tower photography operation is looking to expand our...

  • Associate, Digital

    1 month ago

    Toronto, Canada Mastercard Foundation Full time

    Reporting to the Partner, Digital, the Contract Associate, Digital will Support and execute the Foundation’s social media strategy, working alongside the Partner, Digital in the development and production of social media content. Please note this is a contract role. **WAYS YOU CAN CONTRIBUTE** - Write engaging, innovative social copy for Facebook,...

  • Digital Marketing Account Coordinator

    2 weeks ago

    Toronto, Canada Elite Digital Inc. Full time

    Under the supervision of the Group Account Director, the Digital Marketing Account Coordinator provides overall day-to-day customer service and support to ensure the effective execution of customer objectives in marketing and advertising campaigns. The position encompasses administration, project tracking duties, research and handling budgets. They will aid...

  • Digital Health Associate

    1 month ago

    Toronto, Canada Takeda Pharmaceutical Full time

    **_ ROLE OBJECTIVE_** - To support Digital Health Lead with the development and implementation of a proof-of-concept initiative in digital health, leveraging EUCAN flagship infrastructure and adapting to specific needs in the Canadian patient journey - To gain practical experience in the biopharmaceutical industry and develop technical expertise in digital...

  • Associate, Digital Marketing

    1 week ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Digital Health Associate

    4 days ago

    Toronto, Canada ARIAD Full time

    The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people. Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver...

  • Associate Manager

    2 days ago

    Toronto, Canada 9 Story Media Group Full time

    9 Story Media Group is seeking an Associate Manager, Digital for our Toronto studio. Working in our dynamic and creative business environment, the Associate Manager, Digital executes content programming plans across 9 Story Media Group’s YouTube channel portfolio. The position will be responsible for editing and posting content, as well as supporting other...

  • Digital Transformation Project Associate

    1 week ago

    Toronto, Canada Uniqlo Canada Full time

    **Job Title**:Digital Transformation Project Associate **Location**:Toronto **Reporting To**:Director, Digital Transformation **About UNIQLO** UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE...

  • Digital Sales Manager

    2 months ago

    Toronto, Canada Paramount Digital Agency Full time

    **The Job Overview** We are seeking a dedicated digital sales manager to join our growing company. You will collaborate with other salespeople to effectively sell and draw eyes to current campaigns to increase our user base. We are located in the heart of downtown Toronto. We hope that as a digital sales manager, you can put your passion for sales...

  • Digital Sales Position

    1 week ago

    Toronto, Canada Paramount Digital Agency Full time

    **The Job Overview** We are seeking a dedicated digital sales professional to join our growing company. You will collaborate with other salespeople to effectively sell and draw eyes to current campaigns to increase our user base. We are located in the heart of downtown Toronto. We hope that as a digital sales professional, you can put your passion for...