On Premise Manager

6 months ago

Montreal, Canada Red Bull Full time

As a Musketeer or On Premise Manager, your main priority is to open and develop accounts across all the segments of On Premise including Full/Limited service Restaurants, QSR, Recreation, Lodging, Travel, and Catering. You will increase sales and awareness by; increasing product availability in new accounts, expanding product availability in existing accounts, implementing national programs, and activating brand marketing assets.

You will work with multiple distribution partners and field sales teams to drive consumption, horizontal and vertical growth. Additionally, you will be tasked with creating strong relationships amongst account owners and staff while executing all aspects of Red Bull’s On Premise business plan.

You will need enthusiasm for the On Premise environment, and endless fascination with the driving forces that shape it.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Be a Red Bull Brand Ambassador.

Establish and nurture relationships with influencers and partners, spreading affinity and enthusiasm for Red Bull.

Build your personal reputation within the local scene based on your knowledge of the industry and latest trends.

Your work lifestyle coincides with the Red Bull culture.

Complete ownership of the territory with the goal to maximize Red Bull consumption.

Increases product availability and horizontal distribution in our current buying account base, through opening new account opportunities.

Maps and evaluates all sales opportunities within defined territory.

Builds and executes an annual territory business plan.

Develops marketing and sales plans for all directly managed accounts.

Accurately categorizes all opportunities as per the RBC guidelines.

Sells in programs and strategies to drive Red Bull demand and consumption in outlet.

Executes Red Bull High 5 Excellence and Perfect Outlet standards throughout territory and tracking results.

Responsible for direct territorial budgets, constantly evaluating to improve ROI.

Activates Marketing and Trial initiatives in outlet to intensify consumption.

Ensures transfer of knowledge to key On Premise stakeholders through training sessions.

Monitors distribution of all Red Bull products and ensures that there are no out of stocks, through communication and training of the distributor reps in the territory.

80% of the time is spent in field, calling on accounts (Adjustments made for COVID-19 working conditions).

Take full responsibility for the On Premise sales and marketing activities in your market.

Know your market like the back of your hand, keep an eye on the latest trends, and maintain a look-out for new opportunities.

Establish ingenious strategies and creative tools to present the perfect pitch for Red Bull.

Perfect Serve: Ensure cold Red Bull Cans are given to consumers when ordered as a stand-alone or as part of a mixed drink.

Perfect Visibility: Ensure visibility is staged perfectly to increase sale.

Complete Menu Entry: Ensure Red Bull products are listed on menus and displayed in accounts to optimize sales.

Consumption Activation: Sell by using appropriate consumption activation tools and marketing content resources.

Staff Activation: Win the hearts and minds of the service industry through staff activations, education and engagement.

As a trusted partner, strengthen and nurture our long-term relationships with established customers, and create new alliances with influencers and industry experts.

Make every appointment with your customers the highlight of their day. They look forward to benefitting from your insightful thoughts, astute observations, and strategic considerations.

Negotiate mutually beneficial partnership agreements to build long-term relationships.

Think creatively through your marketing plans, coming up with new ways to keep Red Bull number one in the on-premise channel.

Ensures professional conduct during all business interactions.

Conducts business reviews with accounts and plans upcoming goals and initiatives.

Ensures all account interactions have a specific business purpose.

Ensures that all POS items are tracked, staged and displayed appropriately (clean and in proper working condition).

Plans territorial POS forecast, to achieve business objectives.

Fills, rotates and faces all Red Bull in coolers during every visit to maximize sales.

Established contacts within the industry, or the ability to make them quickly and smoothly. Experience effectively selling to a customer base is a must, experience in the beverage industry, gastronomy, hospitality and nightlife a plus. You will work flexible hours, evenings, weekends, and some holidays, and excel with autonomy. Passionate about the on premise channel. Possess strong work ethic and business acumen. Creative, solution-oriented mindset. “DO IT NOW” attitude. Self-motivated and able to work independently. Fully understands and embraces the musketeer profile. Must be proficient in Microsoft Excel and PowerPoint. A valid driver’s license and clear drivers abstract. Post Secondary Education – Sales and Marketing preferred. Bilingual – Must be fluent in French & English. Travel 40-50% Permanent Benefits eligible

On Premise Manager - Musketeer

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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