VP Marketing

6 months ago

Vancouver, Canada ActiveState Full time
DescriptionActiveState is seeking a VP of Marketing to drive ActiveState to the next phase of growth. ActiveState is securing open-source software supply chains and enhancing dependency management with an on-demand SaaS Platform and CLI tool that lets DevSecOps automatically build any runtime environment using any open-source language ecosystem on any platform. We’re building an ambitious language distribution platform so that no engineer ever has to suffer dependency hell again, and we need your help

The VP of Marketing will be responsible for managing strategic marketing plan and execution, leading a cross-functional team of marketing professionals and working directly with ActiveState’s Chief Revenue Officer.  This role will lead the design, development, and execution of all ActiveState marketing initiatives to include Demand Gen, New Customer Acquisition, Digital Marketing, Renewals, Product Marketing, and PR, to help drive B2B Marketing initiatives.  This individual is a key member of a team focused on supporting both new, renewal, and expansion revenue across enterprise customers as well as developer acquisition for the ActiveState Platform. 
Key Responsibilities
  • Effectively manage the marketing team to ensure employee, customer, and partner needs are met efficiently and with the highest degree of quality.
  • Drive, measure, and optimize the customer engagement life cycle for both B2B prospects and customers.  
  • Help drive our positioning and brand in the market
  • Activate, manage and optimize an integrated array of possible paid search, SEO, landing pages, and (various) ad types to generate high-value business leads and conversions of sufficient quality and quantity to meet or exceed sales projections. 
  • High collaboration and ownership with product marketing role, and align go to market strategies
  • Provide experienced team leadership and staff management to include career development, business strategy, corrective actions (if necessary), and promote broad cross-team collaboration
  • Lead the marketing operations function for ActiveState Marketing including marketing automation (Eloqua, Marketo, Pardot, HubSpot or similar), Analytics, Testing and campaign optimization technologies
  • Partner closely with the extended sales and marketing teams on marketing strategy, communication, execution and content/asset delivery


  • Manage allocated budgets for all marketing efforts working with outside vendors as needed


Skills, Knowledge and Expertise
  • 10+ years of overall business and marketing experience, with a successful track record of managing annual marketing budgets across multiple channels and online properties for a technology company.  Extensive experience with implementation and process improvements using marketing automation tools and techniques (example: Eloqua, Marketo, Pardot, or Hubspot, and SalesForce.com).  Excellent analytical, verbal, interpersonal and organizational skills required with demonstrated success in effectively leading a diverse team of marketing professionals. 
  • Marketing to developers, DevSecOps (or at least IT Decision Makers)
  • Education: Bachelor’s Degree required. Master’s degree in relevant discipline preferred.
  • Proven leadership experience and cross-team development, with trained experience managing marketing organizations
  • Preferred:  experience in SaaS-based business models
  • Excellent analytical, verbal, interpersonal and organizational skills required
  • Very data-driven, intellectually curious and numerically inclined
  • Extensive experience with demand generation/lead generation priorities and activities
  • Strong understanding of Account Based Marketing, Analyst Relations (e.g. Gartner Magic Quadrant), Events / User Conferences
  • Experience with outbound sales support - have worked tightly with scaled outbound sales teams to provide air cover, materials, warm leads/accounts, etc.
  • Understanding of partner & customer led co-marketing campaigns
  • Strong project management, organizational skills and process management
  • Technical acumen highly desirable: Key technologies include SalesForce.Com, Conversica and other B2B MarTech stack solutions. 
  • Ability to manage bottom-up (developer marketing) leader and marketing motions

Specific Measurable Goals:

  • Deliver daily/weekly/monthly/quarterly reporting to the marketing organization and management team that includes:
    • Daily/weekly - stats for all KPIs
    • Monthly - stats and forecasts
  • Attainment and measurement of B2B Lead Gen/Demand Gen growth goals
  • YoY increase in SQL (Sales Qualified Leads) for B2B Business
  • Maintaining and/or improving Lead-to-Close Ratios as set each period
  • Successful achievement of key performance indicators (KPIs)


BenefitsActiveState has a collaborative, respectful, and professional culture. We’re all about working together to find the best solutions and making sure that the experience of doing so is positive for everyone involved. There is a commitment from the CEO on down to making work at ActiveState a great experience for all of us.

Our company is a team of 60+ and growing, with 2/3rds of the positions in technical roles including software development and QA. We maintain a set of core, overlapping hours, but we’re flexible with specific start and end times and are understanding about appointments and life events.

Our vision is to have an ActiveState solution on every device on every planet, so we certainly aren’t lacking ambition But even though we’re ambitious we don’t expect work to become your life. We know you will do your best work in a positive environment free from death marches. For more about working at ActiveState and our Glassdoor rating go to www.activestate.com/careers. With ActiveState, developers can develop applications faster as they focus on writing code, not building runtimes. And enterprises can secure their open source supply chain while meeting compliance and reducing management costs.

ActiveState, provides enterprise grade programming language distributions backed with cross-platform consistency, commercial technical support, security reviews, license reviews, and indemnification. Our products and services directly address the challenges faced by enterprises trying to manage the risks and complexities of large scale open source language implementations.

From ActivePerl®, ActivePython®, ActiveTcl®, and the popular Komodo IDE® development environment. ActiveState is uniquely positioned to help address these challenges through its experience with enterprises, developers and code.

More than two million developers and 97% of Fortune-1000 companies including Toyota, GE Aviation, Pepsico and Siemens use ActiveState’s solutions to save time, minimize risk and accelerate time to market. Come be a part of the future of open source

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