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Analyste principal.e, Marketing

4 months ago

London, Canada Fairstone Bank Full time

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team We are currently looking for a Senior Analyst, Marketing (Partnerships & Affiliate Marketing) , to join our team, reporting to the Director, Marketing. 

As a Senior Analyst, Marketing (Partnerships & Affiliate Marketing) you will jump into a role focused on partnership, business development, cross-selling and growth. Partnerships and Affiliates is one of Fairstone’s fastest-growing demand generation channels, contributing significantly to new customer generation, and we want to keep the momentum going

"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One of  Montreal's Top Employers for 2024 for the fourth consecutive year  by the editors of .

WE OFFER:

  • Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
  • Wellness: Tailored well-being solutions available 24/7.
  • Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
  • Community Support: Paid Volunteer Day to give back to your community.
  • Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
  • Education: Tuition reimbursement program covering expenses up to $3,000 per year.
  • Development: Access to Fairstone Academy for comprehensive training and skill development.
  • Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WHAT WILL YOU WORK ON?

  • Establish and maintain relationships with partners, acting as a main point of contact for all affiliate marketing activities. Lead regular meetings, create and lead presentations, and regularly deliver performance updates that keep partners aligned and engaged in our targets. 
  • Ideate, plan and implement marketing strategies and promotions via partners, collaborating with marketing and design colleagues to deliver impactful results. Includes product marketing, email marketing, remarketing and more.
  • Write strong and persuasive copy that drives results and demonstrates understanding of the customer experience.
  • Stay up-to-date on industry trends and best practices, recommending new strategies and tactics.
  • Understand partners’ goals and Fairstone’s business goals, and develop strategies to achieve them.
  • Monitor program performance and adjust campaigns as needed to achieve desired outcomes. Regularly review and monitor results.
  • Use data and analytics to identify opportunities to improve program performance and drive revenue growth.
  • Annual planning, production forecasting and business planning.
  • Ensure compliance with all program terms and conditions, as well as industry regulations and guidelines

WHO ARE WE LOOKING FOR

  • 5+ years experience in marketing and/or account-based marketing
  • Bachelor’s degree or college diploma in marketing, public relations or a related field
  • Experience planning and implementing marketing programs and strategies
  • Strong writing skills
  • Strong presentation skills with the ability to successfully engage and inform executives
  • Strong data analysis skills, including advanced knowledge of Microsoft Excel and other relevant data analysis platforms
  • Excellent interpersonal, communication, organizational, analytical and problem solving skills
  • Experience utilizing affiliate marketing platforms an asset, particularly CJ
  • Knowledge and experience using marketing automation and CRM software an asset
  • Financial services industry background an asset
  • French language skills an asset

We are honored to be recognized for offering a best-in-class workplace, incentives, and initiatives to our dedicated employees who have helped build Fairstone into an employer of choice.

WE ARE PROUD TO BE: Montreal's Top Employers 2024 by Canada’s Top 100 Employers

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