Advertising Specialist
3 months ago
Description
Job Posting - Advertising Specialist
This is a hybrid role with a mix of remote and in-office working.
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
Business Overview:
The Advertising Specialist is responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. programmatic display/video, paid social, and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.
How You'll Make an Impact:
1. Campaign Management, Execution and Strategy
Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid/owned/earned). Be the subject matter expert in one or more paid media channels - social, search, programmatic. Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel. Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments. Leverage internal & external data sources to ensure media plans are based on insight and learning. Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met. Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.2. Operational Expertise
Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels (i.e. paid search, paid social, programmatic display/video, etc.) to maximize digital marketing effectiveness. Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time. Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising. Data focused: leverage internal & external data sources to ensure media plans are rooted in insight & learning. Develop test & learn media tactics with agency, to promote continued learning and optimizations. Understanding of tagging and ad trafficking systems, codes, and processes.3. Campaign Reporting
Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc. Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations. Make recommendations to optimize ad spend, ad copy or ad placements, as warranted by research and metrics.4. Budget reconciliation and management
Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing. Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments. Work closely with Manager, Digital Advertising to ensure media budget stays on track.What We Are Looking For:
Thorough understanding of paid digital strategy, mobile and social media channels. Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences. The position requires strong analytical and problem-solving skills. Demonstrate an innovative, collaborative, and proactive mindset. The ability to manage multiple priorities in an ever-changing environment and meet deadlines. Must be very detail oriented and can work well under pressure. Strong Microsoft Office skills. Adobe AdCloud, Adobe Analytics and Audience Manager skills required. Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships. Experience with 3rd party ad serving technology (e.g. DoubleClick). Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.The Expertise You Bring:
3+ years’ experience. University Degree in Marketing or Advertising or equivalent experience. Marketing or advertising experience utilizing the following media: paid search, paid social, programmatic and direct display/video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships. Strong project management skills Financial services experience is a strong asset. Advertising and/or Media Agency experience is a strong asset.Current work authorization for Canada is required for all openings.
-
Toronto, Canada Amazon Advertising Canada Inc. Full timeAmazon Ads is looking for a Programmatic Solutions Consultant in Toronto (CAN), to support customers using our demand-side platform, Amazon DSP.As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our...
-
Digital Advertising Specialist
2 weeks ago
Toronto, Ontario, Canada Fidelity Investments Full timeAbout Fidelity Investments Canada:Fidelity Investments Canada is a leading financial services company that has been a trusted name in the industry for over 35 years. We are committed to providing our clients with innovative investment solutions and services.Role Overview:The Digital Advertising Specialist will play a key role in executing digital media...
-
Advertising Technology Specialist
3 weeks ago
Toronto, Ontario, Canada Index Exchange Full timeAbout Index Exchange Index Exchange is a leading global advertising technology company that connects advertisers and publishers to create meaningful connections and drive impactful results. We are passionate about building innovative solutions that empower our partners to thrive in the ever-evolving digital landscape. Our Mission To revolutionize the...
-
Digital Advertising Specialist
3 days ago
Toronto, Ontario, Canada Vantage Full timeAd Operations SpecialistVantage is seeking a skilled Ad Operations Specialist to join our team. As a key member of our client services team, you will be responsible for overseeing the day-to-day activities of client accounts.Key ResponsibilitiesDevelop and execute strategic plans to execute effective digital advertising campaigns and tactics that achieve...
-
Digital Advertising Specialist
3 days ago
Toronto, Ontario, Canada Vantage Full timeAd Operations SpecialistVantage is seeking a skilled Ad Operations Specialist to join our team. As a key member of our client services team, you will be responsible for overseeing the day-to-day activities of client accounts.Key ResponsibilitiesDevelop and execute strategic plans to execute effective digital advertising campaigns and tactics that achieve...
-
Digital Advertising Specialist
4 weeks ago
Old Toronto, Ontario, Canada Topinteractiveagencies Full timePosition OverviewWe are seeking a skilled and knowledgeable Digital Advertising Specialist to enhance our dynamic team. The Digital Advertising Specialist plays a pivotal role in shaping and implementing clients' pay-per-click advertising initiatives across various platforms including Google, Bing, and Facebook.Key ResponsibilitiesThe Specialist will report...
-
Digital Advertising Specialist
4 weeks ago
Old Toronto, Ontario, Canada Topinteractiveagencies Full timePosition OverviewWe are seeking a skilled and knowledgeable Digital Advertising Specialist to enhance our dynamic team at Topinteractiveagencies.The Digital Advertising Specialist plays a pivotal role in our operations, responsible for crafting and implementing effective pay-per-click advertising strategies across various platforms, including Google, Bing,...
-
Advertising Specialist
2 weeks ago
Toronto, Ontario, Canada GTA Fantuan Corp. Full timeAbout the RoleWe are seeking a highly skilled Marketing Specialist to join our team at GTA Fantuan Corp. as a key member of our marketing department.Key ResponsibilitiesDevelop and Implement Marketing Strategies: Collaborate with our team to design and execute comprehensive marketing plans that drive business growth and revenue.Conduct Market Research:...
-
Digital Advertising Specialist
4 weeks ago
Old Toronto, Ontario, Canada Topinteractiveagencies Full timePosition OverviewWe are seeking a skilled and knowledgeable Digital Advertising Specialist to enhance our dynamic team at Topinteractiveagencies.The Digital Advertising Specialist plays a pivotal role within our organization, tasked with formulating and implementing clients' pay-per-click advertising initiatives across platforms such as Google, Bing,...
-
Advertising Technology Specialist
3 weeks ago
Toronto, Ontario, Canada Index Exchange Full timeAbout Index Exchange Index Exchange is a leading global advertising technology company that connects advertisers and publishers to create meaningful connections. We are dedicated to providing innovative solutions that empower our partners to thrive in the ever-evolving digital landscape. The Role As an Advertising Technology Specialist, you will play a...
-
Digital Advertising Specialist
1 week ago
Toronto, Ontario, Canada Vantage Full timeJob SummaryVantage is seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our operations team, you will be responsible for overseeing the day-to-day activities of client accounts, developing strategic plans to execute effective digital advertising campaigns, and navigating multiple advertising platforms.Key...
-
Digital Advertising Specialist
2 weeks ago
Toronto, Ontario, Canada Vantage Full timeJob SummaryVantage is seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our operations team, you will be responsible for overseeing the day-to-day activities of client accounts, developing strategic plans to execute effective digital advertising campaigns, and navigating multiple advertising platforms.Key...
-
Native Advertising Specialist
1 week ago
Toronto, Ontario, Canada INTERNATIONAL PEOPLE SOLUTIONS Full timeJob OverviewWe are seeking a highly skilled Native & Display Advertising Specialist to join our team at International People Solutions. As a key member of our advertising team, you will be responsible for maximizing the profitability of our global campaigns by finding the perfect balance between cost, volume, and quality.Key ResponsibilitiesIdentify...
-
Native Advertising Specialist
1 week ago
Toronto, Ontario, Canada INTERNATIONAL PEOPLE SOLUTIONS Full timeJob OverviewWe are seeking a highly skilled Native & Display Advertising Specialist to join our team at International People Solutions. As a key member of our advertising team, you will be responsible for maximizing the profitability of our global campaigns by finding the perfect balance between cost, volume, and quality.Key ResponsibilitiesIdentify...
-
Onsite Sponsored Search Campaign Specialist
4 weeks ago
Toronto, Ontario, Canada Mars Advertising, Inc. Full timeMars Advertising, Inc. is a prominent global marketing firm dedicated to providing cutting-edge solutions that empower businesses to excel in the contemporary marketplace. As a leader in Strategy & Analytics, Digital Marketing, Content & Experiences, and Retail Consulting, we present a holistic Advertising Ecosystem to assist clients in navigating the...
-
Paid Advertising Specialist
2 weeks ago
Toronto, Ontario, Canada 1Web Corp Full timeAbout the Role1Web Corp is seeking a highly skilled Paid Advertising Specialist to join our team. As a Paid Advertising Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.Key ResponsibilitiesSetup, manage, and optimize...
-
Paid Advertising Specialist
1 week ago
Toronto, Ontario, Canada 1Web Corp Full timeAbout the Role1Web Corp is seeking a highly skilled Paid Advertising Specialist to join our team. As a Paid Advertising Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.Key ResponsibilitiesSetup, manage, and optimize...
-
Lead Social Media Advertising Specialist
4 weeks ago
Toronto, Ontario, Canada Zenith Full timePosition Overview The Senior Social Media Advertising Specialist at Zenith is a seasoned professional adept in orchestrating advertising initiatives across various social media platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and TikTok. This position entails the formulation and execution of paid social media strategies, conducting...
-
Digital Advertising Specialist
1 week ago
Toronto, Ontario, Canada Cossette Media Full time**About the Role**Cossette Media is seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our Media Performance team, you will be responsible for supporting the development of world-class digital advertising campaigns in paid search.**Key Responsibilities**Support the team in building and executing paid search programs...
-
Digital Advertising Specialist
1 week ago
Toronto, Ontario, Canada Cossette Media Full time**About the Role**Cossette Media is seeking a highly skilled Digital Advertising Specialist to join our team. As a key member of our Media Performance team, you will be responsible for supporting the development of world-class digital advertising campaigns in paid search.**Key Responsibilities**Support the team in building and executing paid search programs...