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Paid Advertising Specialist

2 months ago

Toronto, Ontario, Canada 1Web Corp Full time
About the Role

1Web Corp is seeking a highly skilled Paid Advertising Specialist to join our team. As a Paid Advertising Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.

Key Responsibilities
  • Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.
  • Work alongside content & product teams to develop creatives for campaigns.
  • Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.
  • Stay within target ROAS and CPA benchmarks and allocated budgets.
  • Continually optimize campaign performance based on data.
  • Assist digital strategists in developing new funnel and campaign strategies.
  • Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B testing, split-testing) to maximize ROI.
  • Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.
  • Report on campaign performance weekly, monthly, and quarterly to the wider team.
  • Develop and manage paid media buying processes within the company.
  • Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.
Requirements
  • 3+ years of experience and knowledge in paid media buying.
  • Background in advertising, marketing, and strong digital marketing experience.
  • Certification in Facebook Ads and Google Ads.
  • Understanding and practical knowledge of UTMs and performance tracking.
  • Ability to communicate well and enjoys teaching or helping others.
  • Ability to think strategically in relation to funnels and campaigns.
  • Willingness to try new strategies.
  • Team player and can also manage people and contractors or agency partners to ensure a high quality of care.
  • Super organized and able to follow procedures when it comes to things like naming conventions.
  • Good marketing background with an understanding of all components of the funnels aside from just the ads.
Benefits
  • Flexibility: Enjoy the freedom to set your own schedule and work from the comfort of your chosen location.
  • Diverse Projects: Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base.
  • Competitive Compensation: Receive competitive rates reflective of your expertise and contributions.
  • Independence: Operate as an independent professional, managing your workload and projects autonomously.
  • Networking Opportunities: Collaborate with diverse teams and clients, fostering valuable connections within your field.
  • Professional Development: Access resources and opportunities to enhance your professional growth and refine your expertise.
  • Work-Life Balance: Maintain a healthy work-life balance by determining your workload and availability.
  • Remote Work Environment: Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice.
  • Potential for Long-Term Collaboration: Opportunities for extended or recurring projects based on successful engagements.
  • Supportive Environment: Benefit from a supportive network that values your unique skills and contributions.