Digital Marketing Spec

3 weeks ago

Mississauga, Canada Excelitas Technologies Full time

Digital Marketing Spec

MISSISSAUGA,ON,CANADA

NABLE your future through light.

Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products, scientific, security, defense and aerospace sectors.

ENGAGE with us today and make your contribution to the future Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.

Our facility in Mississauga, Ontario has key positions in Sales, Marketing, Research & Development, Engineering, Manufacturing, Customer Support and other disciplines. Operating since 1984, this site specializes in the design, development, manufacturing and marketing of a broad portfolio of innovative LED and Lamp technology. The Toronto facility serves a variety of markets such as electronics, optoelectronics, digital printing, general assembly, coatings, and medical device manufacturing, as well as endoscopy, bioscience research, microscopy and instrumentation.

We are presently seeking are seeking a Digital Marketing Specialist. The incumbent will report directly into the Director of Digital Marketing and will be responsible for supporting the development and implementation of digital marketing strategies and communication programs across a variety of technology sectors and markets covering all facets of Excelitas businesses. 

Main Responsibilities:

Develop and execute digital marketing programs per the annual marketing plan and in response to programs as they arise through the normal course of the year. Ensure program execution is on-strategy and promotes the organization’s products and capabilities across appropriate channels to drive awareness, engagement and ultimately, result in lead generation.Provide digital support to all global marketing activities as prioritized and directed under the guidance of the Digital Director. This may include websites, email marketing and marketing automation, social media, PR activities, analytics and reporting, language site facilitation, SEO/PPC, CRM campaign support, Product information Management (PIM) system support and integration to website.Collaborate with internal stakeholders to plan and develop email campaigns including identifying target audiences or segmentation lists, creating content (copy and creative), email scheduling and final execution via marketing automation system (Pardot); generate regular reporting on campaign metrics.Develop, refine, and deploy new web content and updates in collaboration with internal stakeholders; maintain website and ensure content is current, accurate and optimized. Support new web integrations from M&A activities and web enhancements.Manage content calendar for social media channels such as LinkedIn, Instagram, X, and Facebook, etc. and liaise with various internal stakeholders for input and provide support to agency for execution.Make recommendations to optimize web content, email communications and lead nurturing programs, and social media based on performance metrics and best practices.Develop familiarity and efficiency within all digital marketing platforms: CMS Platform (Drupal)Marketing Automation (Pardot)CRM (Salesforce)Google Analytics, Google Ads, Looker StudioTranslation Management Systems/ProcessesProduct Information Management System (PIM) Assist in tracking and processing invoices associated to digital marketing costs and coordinate invoice approvals for processing payments.Interface with external agencies and other vendors to ensure successful completion of digital marketing programs and initiativesOccasional travel will be required.Provide cross support to global marketing teams as directed by Digital Marketing Director.

Requirements:

University Degree in Business Administration, Marketing or Communications coupled with 3-5 years relevant work experience in marketing (Drupal is an asset).Email Marketing and Marketing Automation with 2- 4 years’ hands-on experience (Pardot is an asset).Working knowledge of Customer Relationship Management systems (CRM); Salesforce is preferred.Strong written/copywriting and oral communication skills.Experience in concept development, strategic creativity, and content development.Campaign performance reporting, campaign insights, quantitative and qualitative metrics.Track record of utilizing web analytics, paid search/social media channels.Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint); Adobe Creative Suite is an asset.Proactive and able to work with minimal supervision.Excellent interpersonal skills.Strong organizational skills and attention to details.Ability to work under pressure and multitask, as well as on-going prioritization of activities.Demonstrated ability to work cross functionally and globally within an organization.Ability to work well in a teamwork environment.Enthusiastic and committed.Technical aptitude and an understanding of products and markets being served.Possess a resourceful, creative, and hands-on approach to brand building and problem solving.Familiarity with Optics, Lighting, Imaging and Photonics industries is a plus.Knowledge of B2B markets is a plus.Available for travel for training, company business, vendor engagement, and general marketing support of trade events 1-3X/year maximum.

Equal Opportunity/Affirmative Action Employer

Minorities/Females/Disability/Gender Identity/Sexual Orientation

Excelitas is seeking leaders and innovators to join our global team

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