PR Account Executive

5 months ago

Toronto, Canada MSL Full time

Job Description

As an  Account Executive,  you will be working as part of an account team that develops and delivers strategic, creative programs for some Canada’s top brands. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

We’re looking for a self-motivated team player with very strong creative thinking and organizational abilities.

Some of the amazing work you’ll do:

Provide exceptional results for our clients in public relations, influencer marketing, events, media relations and social media communications Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients Craft and deliver targeted messages: write, edit and proofread a full range of materials, such as press releases, fact sheets, pitch letters, blog posts, client emails/reports, status grids, activity reports, etc. Be relentless in the pursuit of program effectiveness: manage day-to-day program activities, overall program implementation, monitoring and evaluation Demonstrate creative thinking and research capabilities to support the development of innovative campaigns Manage multiple facets of client programs including research and insights, strategy development, campaign execution, paid digital and social advertising, analytics and reporting Execute influencer marketing programs from start to finish including sourcing influencers, handling contracting/negotiatings, developing briefing materials and managing the concept/content review process in collaboration with our clients Draft, edit and provide highly engaging content to all media materials including editorial pieces, media advisories, press releases, fact sheets and briefing documents. Strong writing skills are required. Demonstrate abilities as a creative thinker and encourage others to think outside the box Build strong relationships with media contacts (written and verbal outreach) and influencers/agents while effectively managing media lists Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media Opportunities to participate in client presentations and support new business pitches

Qualifications

2-3 years of experience in public relations with consumer and beauty experience being an asset Extensive experience in media relations, social media, event management and influencer relations A passion for working with exciting international brands Strong research skills Post-graduate diploma in Public Relations, Corporate Communications or related discipline Excellent communication skills, dynamic, team player, excellent time management and organizational skills Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment Experience with social media platforms such as Instagram, TikTok, etc. is needed Willing to learn and grow in your career Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners Detail oriented and a strong multi-tasker with an eye for detail, who always checks and double checks work for accuracy Constantly on the cusp of the latest consumer interests, social trends, etc. Thrives in a fast-paced work environment and can accommodate quick turnarounds when required Experience using Microsoft Office applications (i.e. Excel, Word, etc.) and collaborative team communication/project management applications (i.e. Microsoft Teams, Asana)

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