PR Account Executive

3 weeks ago

Toronto, Ontario, Canada MSL Full time

Job Title: PR Account Executive

About the Role:

We are seeking a highly motivated and experienced PR Account Executive to join our team at MSL. As a key member of our account team, you will be responsible for developing and delivering strategic, creative programs for some Canada's top brands.

Key Responsibilities:

  • Develop and execute public relations strategies to drive results and brand influence for our clients
  • Provide exceptional results for our clients in public relations, influencer marketing, events, media relations and social media communications
  • Craft and deliver targeted messages: write, edit and proofread a full range of materials, such as press releases, fact sheets, pitch letters, blog posts, client emails/reports, status grids, activity reports, etc.
  • Manage day-to-day program activities, overall program implementation, monitoring and evaluation
  • Demonstrate creative thinking and research capabilities to support the development of innovative campaigns
  • Manage multiple facets of client programs including research and insights, strategy development, campaign execution, paid digital and social advertising, analytics and reporting
  • Execute influencer marketing programs from start to finish including sourcing influencers, handling contracting/negotiatings, developing briefing materials and managing the concept/content review process in collaboration with our clients
  • Draft, edit and provide highly engaging content to all media materials including editorial pieces, media advisories, press releases, fact sheets and briefing documents. Strong writing skills are required.
  • Demonstrate abilities as a creative thinker and encourage others to think outside the box
  • Build strong relationships with media contacts (written and verbal outreach) and influencers/agents while effectively managing media lists
  • Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media

Qualifications:

  • 2-3 years of experience in public relations with consumer and beauty experience being an asset
  • Extensive experience in media relations, social media, event management and influencer relations
  • A passion for working with exciting international brands
  • Strong research skills
  • Post-graduate diploma in Public Relations, Corporate Communications or related discipline
  • Excellent communication skills, dynamic, team player, excellent time management and organizational skills
  • Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment
  • Experience with social media platforms such as Instagram, TikTok, etc. is needed
  • Willing to learn and grow in your career
  • Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
  • Detail oriented and a strong multi-tasker with an eye for detail, who always checks and double checks work for accuracy
  • Constantly on the cusp of the latest consumer interests, social trends, etc.
  • Thrives in a fast-paced work environment and can accommodate quick turnarounds when required
  • Experience using Microsoft Office applications (i.e. Excel, Word, etc.) and collaborative team communication/project management applications (i.e. Microsoft Teams, Asana)

What We Offer:

At MSL, we offer a dynamic and supportive work environment that fosters growth and development. We are committed to helping our employees succeed and reach their full potential.

How to Apply:

If you are a motivated and experienced PR Account Executive looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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