Kinesso - Manager, Performance Analytics

3 weeks ago

Toronto, Canada Mediabrands Full time

Position Summary

Your role is to assist with and be key analytics point of contact for a large fashion client. This entails building, scaling and elevating a holistic approach to campaign measurement across all channels, and helping to guide the team managing all deliverables for the client.

Key Responsibilities

Development of client-specific measurement plansManage the outputs of day-to-day requirements and workflow of the client as it relates to analyticsResponsible for presentation to client, with support from your team, with focus on recommendations and actionable insightsKeep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.Help guide junior members on story-board/narrative to provide rich insightsProactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.Work with Client Advice & Management to identify opportunities to better support client needs

Desired Skills & Experience

3+ years relevant Media or Analytics experience, preferably in an agency environmentKnowledge of Tableau or any other dashboard & data visualization toolsKnowledge of Google Analytics, including it’s reporting featuresStrong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented storyAbility to communicate complex concepts at varying levels (from superficial to detailed) to suit the audienceKnowledge of Python, R, SQL, or any other advanced analytics software package a plusAbility to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)Strong Excel and data analysis skillsAbility to delegate and oversee direct reportsProven ability to develop and maintain strong professional relationships with clients, colleagues and vendorsExcellent written, verbal communication and presentation skillsStrong time-management and organizational skillsProven problem solving abilityAbility to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

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