Kinesso - Manager, Performance Analytics

6 months ago

Toronto, Canada IPG Mediabrands Full time

Location: Canada

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Office: Toronto

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Agency: Kinesso - Canada

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Ref#: 8267

**Position Summary**

Your role is to assist with and be key analytics point of contact for a large fashion client. This entails building, scaling and elevating a holistic approach to campaign measurement across all channels, and helping to guide the team managing all deliverables for the client.

**Key Responsibilities**
- Development of client-specific measurement plans
- Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
- Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
- Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
- Help guide junior members on story-board/narrative to provide rich insights
- Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
- Work with Client Advice & Management to identify opportunities to better support client needs

**Desired Skills & Experience**
- 3+ years relevant Media or Analytics experience, preferably in an agency environment
- Knowledge of Tableau or any other dashboard & data visualization tools
- Knowledge of Google Analytics, including it’s reporting features
- Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
- Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
- Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
- Knowledge of Python, R, SQL, or any other advanced analytics software package a plus
- Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
- Strong Excel and data analysis skills
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Proven problem solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

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