Communications Manager, Digital

2 weeks ago

Halifax, Canada Dalhousie University Full time
Job Summary

Dalhousie University’s Office of Advancement is responsible for all fundraising and alumni engagement activities at the institution. A team of over 100 advancement professionals cultivate relationships with alumni and friends of the university and work with donors to help them achieve personal fulfilment through philanthropic investment. Dalhousie donors commit in aggregate over $70 million each year in the interest of supporting student success, scientific research, and community impact. Reporting to the Director, Advancement Communications, the Communications Manager, Digital & Social Media is responsible for ensuring that communications strategically support the goals and objectives of the Office of Advancement and its Engagement Development Model. They must be a skilled communicator to not only be able to confidently speak to a global audience, following Dalhousie’s guidelines, but also to advise communicators across the university, embedded in faculties and units, to support and enhance the work that is being done centrally.

Key Responsibilities

Oversees how Advancement’s digital platforms social, web, newsletter) interconnect and support one another as part of an integrated suite of channels to further Advancement’s goals. Advises and collaborates with communicators throughout the faculties and units for alignment to support Advancement Communications. Creates and strategically schedules compelling content that considers Dal Advancement’s tone and voice while being platform appropriate; monitors and reports on performance of same. In agreement with the co-created over-arching social media strategy, creates plans for a myriad of individual campaigns, programs and initiatives. Some of these will be engagement opportunities where Dal invites alumni and friends to connect, learn, volunteer and celebrate. Others will be fundraising campaigns. Understands segmentation and develops campaigns that use a variety of mediums to engage our constituents. This requires trend-spotting and being proficient in a variety of platforms as well as learning emerging platforms and having the ability to make decisions on which platforms and approaches are best for which segment and stage of a campaign. Advises around opportunities for paid social promotions. Creates and manages a content calendar to proactively plan and schedule daily, where possible, content across digital channels, while reactively being flexible, open and excited about unplanned content creation opportunities which are often identified through ongoing social scanning and occasionally present outside office hours. Manages social media monitoring, listening and measurement. Prepares quarterly social media reports that evaluate channel growth, successes, weaknesses or missed opportunities, and any surprises.

Note

The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work) as agreed by all parties based on operational requirements and university guidelines.

Required Qualifications

Undergraduate degree in a related field, plus five years’ relevant experience (or equivalent combination of education, training and experience). Experience in communications planning and the creation and implementation of communications/social media plans. Excellent written, verbal, editing, interpersonal, management and organizational skills. Extensive knowledge of a variety of social media platforms and proof of active and engaging use. The ability to create a content calendar that’s proactive, reactive and aligned with other units’ content strategies is vital to this role.

Assets

Job Competencies

The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies in particular:

- Self-Awareness & Professionalism
- Respect & Inclusion
- Adaptability
- Knowledge & Thinking Skills
- Communication
- Service

Additional Information

Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.

Application Consideration

Applications from current university employees and external candidates are assessed concurrently. Current university employees will be given special consideration.

We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.

Diversity Statement

Dalhousie University commits to achieving inclusive excellence through continually championing equity, diversity, inclusion, and accessibility. The university encourages applications from Indigenous Peoples of Turtle Island (especially Mi’kmaq), persons of Black/African descent (especially African Nova Scotians), and members of other racialized groups, persons with disabilities, women, persons identifying as members of 2SLGBTQIA+ communities, and all candidates who would contribute to the diversity of our community. In accordance with our Employment Equity Policy, preference will be given in hiring processes to candidates who self-identify as members of one or more of the equity-deserving groups listed above.

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