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Manager, Marketing
3 months ago
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Location: Montreal or Toronto
Reporting to the Senior Manager, Marketing - Partnerships, Air Canada Rouge & ESG, the Manager, Marketing - Partnerships, Air Canada Rouge & ESG is responsible for the ideation, development, implementation of marketing communications and promotional campaigns to support Air Canada's brand partnerships, Air Canada Rouge, ESG efforts which includes Air Canada's corporate sustainability initiatives and the Air Canada Foundation.
Responsabilities: Develop and oversee all Air Canada marketing campaigns and activity that support and promote Air Canada's key brand and airline partnerships ranging from third-party partner brands that align to Air Canada's commercial objectives to our international airline partners. Support in cultivating, evaluating and managing these partnerships from a marketing perspective.
Develop and oversee all Air Canada marketing campaigns that support and promote the Air Canada Rouge brand and product offering
Develop and oversee all Air Canada marketing campaigns that support our corporate sustainability efforts and Air Canada's Climate Action Plan including but not limited to the Leave Less Travel Program, the purchase of carbon offsets, community and industry programs, etc.
Develop and oversee all Air Canada marketing campaigns that support and raise awareness for the Air Canada Foundation including but not limited to the Every Bit Counts program, the Wings of Courage program, the donation of Aeroplan points to enable our Hospital Transportation Program, etc.
Oversee multi-channel media campaigns that may include, but are not limited to, owned channel placements, organic social media, paid media, email, partner channel, in-airport, broadcast, print, OOH, etc.
Craft integrated marketing communications campaigns ranging from brand storytelling to retail promotional activities
Work closely with internal stakeholders and act as a subject-matter expert and consultant to business units
Develop strong, cross-functional, cooperative working relationships with external partners and other branches impacted by marketing activities (Web Team, Product Design, Corporate Communications, etc.).
Accountable for identifying KPIs, benchmarking and reporting measurement to demonstrate and optimize ROI of marketing activities
Review analysis and report on all marketing activities and results to senior management team
Manage the relationship with external service providers and agencies, overseeing projects (ensuring project are delivered on time and on budget), billing, contract negotiations, etc.
Establish priorities of all tasks and allocate appropriate resources to maximize investment
Work closely with the Marketing Analytics and Market Research teams to analyze and continually improve upon marketing communications campaigns
Supervise direct report(s) as assigned
Ensure brand identity and guidelines are respected, in collaboration with the Brand strategy and Brand design teams
Develop yearly campaign calendars
Other projects/duties as assigned
Qualifications University degree in Business, Marketing or Communications option or equivalent
At least 5+ years of relevant experience
Bilingual - Fluent in both French and English an asset
Strong strategic planning, leadership, analysis and innovation skills
Superior decision making skills
Proficiency in analytics and research
Comfort and ease with matrix organization
Excellent interpersonal skills and aptitude to motivate and engage
Comfortable working independently and within a team environment assisting colleagues whenever possible
Leadership in team building
Attention to detail and accuracy
Ability to work in a fast paced, high stress environment
High levels of ingenuity, creativity and initiative
Practical knowledge of digital mediums including internet and social media channels
Loyalty and/or ESG marketing experience an asset
Experience working with agencies
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements:
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and inclusion:
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Join us in shaping the future of our brand.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
