Product Marketing Manager

2 months ago

Dorval, Quebec, Canada Matrox Full time

About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Matrox. As a Product Marketing Manager, you will be responsible for developing and executing the marketing message and communication for our products, their launches, and ongoing promotions to ensure optimal positioning in the market for direct production solutions.

Key Responsibilities

  • Develop and execute the marketing message and communication for our products, their launches, and ongoing promotions.
  • Collaborate closely with Product Managers, Sales and Engineering teams to gain a deep understanding of our products and technologies, ensuring alignment across all aspects of their development and promotion.
  • Analyze market trends and conduct competitive analysis to identify opportunities and risks, and to guide product positioning and messaging.
  • Work with the Marketing team to create engaging content (such as blog articles, product videos, webinars, and case studies) that highlights the unique features and benefits of our solutions and drives customer engagement.
  • Interact with industry influencers, partners, media, and customers to leverage their ideas to refine our marketing approach, optimize product visibility, and ensure relevance in the market.
  • Support sales and distribution partners with product training and customer presentations to drive adoption and growth of our solutions.
  • Participate in events and trade shows to promote Matrox products.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • More than 5 years of experience in product marketing and/or a relevant technical role, ideally in the video or technology sector.
  • Proven experience in launching and promoting products in the B2B market.
  • Excellent written and verbal communication skills, with the ability to create clear, concise, and engaging content.
  • Strong analytical skills and ability to leverage data to inform decision-making and drive results.
  • Ability to work collaboratively and effectively with cross-functional teams, both internal and external.
  • Valid passport and availability for international travel.
  • Experience in the broadcast, post-production, live video streaming, KVM, and AV/IT markets.
  • Familiarity with video technologies such as encoding, live streaming, or video editing.

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