Marketing Manager
1 week ago
We are seeking a highly skilled Marketing Manager to join our team at Bombardier. As a key member of our Customer Experience Marketing team, you will be responsible for developing and executing marketing strategies to support the growth of our Customer Services & Support division.
Key Responsibilities- Lead a team in the development and execution of the annual customer marketing strategy to support the growth of Customer Services & Support.
- Work with cross-functional teams to develop and implement a world-class customer experience that will strengthen the Bombardier Business Aircraft brand, improve market perception, and drive new and repeat business using innovative marketing solutions.
- Develop and execute marketing strategies and campaigns that incorporate strong analytical measurement capabilities and supports the growth and promotion of Bombardier Customer Services & Support.
- Optimize the mix of marketing & communications channels to achieve strategic objectives.
- Suggest innovative solutions to communicate with the industry's core audience.
- Lead the governance for major marketing projects through rigorous project management, regular meetings with different management levels of the Marketing and Customer Experience organizations.
- Implement a tracking and reporting strategy to analyze campaign performance.
- Support Bombardier revenue objectives through the execution of marketing strategies to help drive lead generation activities.
- Develop strong relationships with Bombardier executives & other key stakeholders within the organization.
- Evaluate campaign analytics to analyze KPIs, identify end-user patterns and make recommendations to continually improve campaign effectiveness.
- Manage the budget for the Customer Experience Marketing team through robust invoice, accrual and chargeback management.
- Manage and collaborate with key partners and suppliers (agencies, consultants, translators, copy editors, etc.).
- You have a bachelor's degree (BA/BSc) in marketing or a related field.
- You have a minimum of 10 years of experience developing, implementing and leading marketing strategies in a large organization.
- You have experience managing a team.
- You have the ability to interact effectively with a variety of external and internal contacts and team members.
- You are an expert in written and verbal communication and interpersonal skills in English and French (Quebec).
- You have experience working in Customer Services or Aftermarket business.
- You have change management experience.
- You are highly organized and able to juggle multiple priorities in a fast-paced and stressful environment.
- You have strong Project Management skills.
- You have strong business and financial acumen.
- You have advanced budget management & reporting skills.
- You have solid leadership skills and an ability to work in an extended team across business functions/units.
- You have strong stakeholder management skills.
- You are comfortable coaching, advising and challenging members of senior management.
Bombardier is a leading manufacturer of business aircraft and a global leader in the aerospace industry. We are committed to delivering exceptional customer experiences and innovative solutions that meet the evolving needs of our customers.
We are an equal opportunity employer and encourage persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability or other applicable legally protected characteristics to apply.
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