Ecommerce Manager

About the Company The Avid Group is an end-to-end apparel and brand platform operating a portfolio of high-growth lifestyle and licensed brands across DTC, wholesale, and strategic partnerships. Our brands include Troll Co Clothing , Market Studios , and Barstool Sports . We manage the full brand lifecycle - from creative and merchandising through production, fulfillment, finance, and distribution across the U.S. and Canada. About the Role We’re hiring an Ecommerce Manager to own the day-to-day execution and performance of our Shopify-based DTC websites and Amazon storefronts (U.S. & Canada). This is a hands-on, execution-focused role responsible for ensuring our digital storefronts are accurate, optimized, and performing at a high level. You’ll work closely with Marketing, Operations, Brand, and Customer Experience teams to deliver strong launches, promotions, and a best-in-class shopping experience. Responsibilities Site Management (Shopify – DTC) Own daily operations of multiple Shopify-based DTC storefronts Maintain homepage content, collections, navigation, and product launches Upload and maintain product data, imagery, pricing, and merchandising rules Conduct ongoing QA to ensure accuracy, functionality, and strong mobile performance Amazon Marketplace Management (U.S. & Canada) Manage product listings, pricing, imagery, A+ content, and storefronts Coordinate launches and promotions with DTC and wholesale calendars Monitor performance metrics including sales, conversion, reviews, and advertising Ensure compliance with Amazon brand standards and platform requirements Promotions & Campaign Execution Build and execute promotions including discount codes, bundles, and limited-time offers Partner with Marketing to launch campaigns cleanly across platforms Ensure pricing and promotional consistency across Shopify, Amazon, and Tapcart Performance Analysis & Optimization Track key ecommerce KPIs including revenue, conversion rate, and AOV Use tools such as Shopify, GA4, and Triple Whale to identify insights Recommend and implement improvements to site performance and conversion Technology & Platform Management Own day-to-day management of the ecommerce tech stack: Shopify, Klaviyo, Yotpo, Tapcart Partner with developers and agencies to resolve issues and deploy enhancements Ensure integrations for inventory, analytics, and attribution are functioning properly Product & Inventory Coordination Work with Operations to ensure product availability, pricing accuracy, and timely launches Maintain clean product data, variants, tagging, and collections Manage back-in-stock flows and inventory-driven merchandising logic Customer Experience & Operations Partner with Customer Service to resolve site or order-related issues Audit checkout, shipping thresholds, and returns to improve conversion and satisfaction Monitor and respond to customer feedback and reviews, especially on Amazon Growth, Testing & Optimization Conduct A/B testing across content, layout, and calls-to-action Support SEO and marketplace optimization efforts Evaluate new tools and initiatives to drive ecommerce growth Qualifications 5+ years of hands-on ecommerce experience Strong experience managing Shopify-based DTC websites Experience with Amazon Seller Central or Vendor Central (U.S. and/or Canada) Understanding of digital merchandising, CRO, and ecommerce analytics Experience with tools such as Shopify, Klaviyo, GA4, Triple Whale, and Amazon reporting Highly organized with strong attention to detail and follow-through Comfortable QA’ing launches, promotions, and technical changes Analytical, proactive, and execution-oriented mindset Why The Avid Group Work across multiple scaled, culturally relevant apparel brands Hands-on ownership with real impact on revenue and customer experience Close collaboration with Brand, Marketing, and Operations teams Fast-moving, execution-driven environment