Digital Marketing Specialist

Overview Digital Marketing Specialist (SEO/PPC focus) role at Euna Solutions At Euna Solutions, we’re passionate about empowering public sector organizations to make smarter decisions, drive efficiency, and deliver better outcomes. As part of our growing Marketing Team, you’ll take ownership of digital campaign execution and optimization efforts that drive measurable pipeline impact across the buyer journey. Duties and Responsibilities Own and execute PPC campaigns across Google Ads, LinkedIn, and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization. Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy. Includes keyword research, on-page optimization, and analytics reporting, as well as AI/LLM placement. Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives. Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI. Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting. Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable. Help manage digital marketing vendors and assist with budget tracking and reporting. Qualifications 2–4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution; SaaS experience is a strong asset, especially in freemium B2B. Proven track record of managing paid media campaigns (e.g., Google Ads, LinkedIn Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS. Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz. Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, HubSpot). Experience using Salesforce or another CRM to track campaign engagement and influence on pipeline. Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams. Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration. Key Competencies PPC Management & Optimization SEO & Content Performance Digital Campaign Strategy & Execution Data Analysis & Reporting Cross-Functional Collaboration Project & Time Management Marketing Technology Fluency Growth-Oriented Mindset Location This position will be hybrid with 3 days/week in our Oakville, ON office. (Tuesday, Wednesday and Thursday) What It's Like to Work at Euna Solutions At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement. Here are some of the perks that Euna employees enjoy: Competitive wages. We pay competitive wages and salaries, and we only expect an honest 40-hour week for it. Wellness days. Euna Employees enjoy 2 extra days off in the summer to extend long weekends Extra days to decompress and spend time doing the things you love. Community Engagement Committee. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills. Flexible workday. We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in. Benefits. Ask us for a copy of our health and dental benefits Culture committee. Celebrate at every occasion with the culture team They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun. About Euna Solutions Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit Please visit our website: and check out our LinkedIn Pages We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know. For any inquiries or requests regarding accessibility at Euna Solutions, please email or call our office at . Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr