Creative Lead – Marketing Specialist

Creative Lead – Marketing Specialist Location: Big White Ski Resort, BC (based on-mountain with occasional work from Kelowna office)Job Type: Full-time, Year-Round, PermanentHours: 40 hours per weekWage: $37.00 per hourBenefits: Health benefits and resort perks About Big White Big White Ski Resort is Canada’s Favourite Family Resort, known for legendary Okanagan Champagne Powder, world-class terrain, and a welcoming community. We are passionate about creating unforgettable guest experiences both on and off the slopes, and our marketing team plays a key role in telling that story. The Opportunity We are seeking a Creative Lead – Marketing Specialist to join our in‑house marketing team. This role blends marketing campaign strategy, brand direction with creative leadership and design expertise. Key Responsibilities Marketing & Campaign Strategy Contribute to the planning and rollout of marketing campaigns, ensuring creative execution supports the resort’s positioning as Canada’s Favourite Family Resort. Analyse guest demographics, market research, and tourism trends to identify opportunities for campaign development. Advise internal stakeholders on creative approaches to strengthen brand storytelling and maximize campaign impact. Monitor campaign performance, preparing reports and recommending improvements. Support partnerships, collaborations, and community events with campaign‑driven creative assets. Creative Leadership & Brand Direction Guide the creative vision for marketing campaigns, establishing brand guidelines and ensuring all collateral reflects consistent storytelling and guest engagement. Oversee the creative development and production of campaign materials (brochures, posters, trail maps, signage, merchandise graphics, digital assets), ensuring alignment with marketing objectives. Translate marketing strategies into compelling design directions for team members and external partners to execute under your guidance, ensuring creative work aligns with brand standards and campaign goals. Direct in‑house and contract photographers/videographers to produce social and multimedia content that supports campaign strategies. Maintain and evolve the resort’s visual identity system, reinforcing brand standards across all communications and platforms. Collaboration & Workflow Work directly with Sales & Marketing leadership and other departments to align creative output with operational priorities and campaign strategies. Prioritise creative requests, overseen timelines, and track campaign outcomes to ensure efficiency and effectiveness. Collaborate with external agencies, contractors, and partners to deliver high‑quality campaign materials on time and on brand. Skills & Experience Degree in Marketing, Graphic Design, or a closely related field (Required). Minimum 5 years of professional experience in advertising, marketing, or design roles, ideally within tourism, sports, or hospitality. Advanced proficiency in Adobe Software (Photoshop, Illustrator, InDesign) and other design tools. Strong portfolio showcasing marketing campaigns and design work. Knowledge of digital marketing platforms, branding, and campaign analysis tools. Excellent communication, collaboration, and project coordination skills. Creative, detail‑oriented, and results‑driven, with the ability to balance strategy, leadership, and design execution. Why Join Big White? Be part of a collaborative, creative marketing team at Canada’s Favourite Family Resort. Enjoy year‑round employment in a mountain community. Access health benefits, staff perks, and resort discounts. Work on diverse projects reaching local, national, and international audiences. See your creative and strategic work directly enhance the guest experience. #J-18808-Ljbffr