Marketing Specialist

**Marketing Specialist (12-14 month contract)**

Love what you do. Join a team with a passion for protecting potential.
We are looking for people who are skilled at what they do and are driven to contribute to our vision and share our values: a concern for worker well-being, a desire to nurture strong relationships, a commitment to integrity and a future-focused mindset.

The Marketing Specialist is responsible for developing and executing integrated traditional and digital marketing promotion / communication plans for corporate, product, training, events, services and initiatives and co-ordinates the development of related sales and marketing collateral. The Marketing Specialist will liaise with customers and key stakeholders to define goals and objectives, determine appropriate promotion strategies and measure, evaluate and report on outcomes, ensure brand consistency and product association.

**What you will do in this role**:
**Development of Integrated Marketing Promotions/Communications (45%)**
- Develops integrated marketing promotion/communication plans for assigned key corporate initiatives/events and products, programs and services.
- Collaborates with internal and external stakeholders to determine needs and align promotional and communication activities to support business objectives.
- Incorporate digital marketing & social media strategies, approaches, tactics and practices in developing and implementing marketing plans.
- Solid understanding of project management, branding activities, market research, target markets and sales funnel engagement strategies
- In collaboration with internal and external communications, align consistent content & marketing strategies across digital, mobile and traditional marketing properties.
- Liaises with the Creative Production Team for the design and printing of all marketing collateral, content & materials.
- Establish market share benchmarks and performance indicators.
- Analyze existing customer data and recommend appropriate research to improve customer profile intelligence on designated portfolio.

**Execution of Tactical Marketing Promotion/Communication Elements (40%)**
- Creates copy or arranges for copywriting services for a variety of formats: letters, advertisements, sell sheets and catalogues
- Prepares final copy for and liaises with the Creative Production Team for the design and printing of all marketing collateral.
- Plans, requests and co-ordinates external and vendor services for digital distribution/distribution channels, advertising, promotional services, mailing services, postage and distribution of marketing material.
- Supports the brand program and ensure adherence to WSPS brand standards as outlined in the WSPS Brand Standards Manual
- Work collaboratively with the IT and other relevant departments to track, gather, assess and interpret analytics, measurements & metrics for marketing programs, and familiarity with KPI’s
- Co-ordinates promotional activities and logistics for corporate sponsorships and trade show exhibits.
- Evaluates marketing promotion/communication plan to predetermined objectives and produces a final report with outcomes and recommendations.
- Tracks and monitors results of promotion/communication activities.

**Maintains Customer Service Levels / Processes (15%)**
- Contributes to the development and improvement of team processes by demonstrating knowledge of the organization and its business units.
- Adheres to team processes that support development, execution and evaluation of marketing promotion/communication plans to ensure effective and efficient service delivery levels.
- Consults with internal and external stakeholders to clarify expectations, seek direction, negotiate changes and resolve issues.
- Communicates in a timely and effective manner to keep customers informed and up-to-date.
- Any other duties as assigned.

**Contributes to a healthy and safe work environment (at all times)**
- Adheres to WSPS policies, procedures, process fact sheets, guidelines and business rules established in the WSPS Quality Management system which ensures the achievement of our quality goals
- Contributes to promoting a healthy and safe culture, and links efforts to the WSPS quality management system approach (Plan, Do, Check, Act, Continuous Improvement Cycle)
- Acts as a role model internally and externally by demonstrating knowledge of health and safety and wellness practises.

**Education & Experience**
- Post-secondary diploma in marketing, communications or equivalent.
- 3 - 5 years of experience in marketing, advertising and/or communications
- Demonstrated knowledge of digital marketing & social media
- Innovative with a strong business acumen
- Ability to multi-task and work in a fast-paced environment
- Strong communication skills, both written and verbal
- Strong organizational skills
- Strong time management skills and ability to meet deadlines
- Strong project management skills and ability to manage multiple