![Sandy Spa & Studio](https://media.trabajo.org/img/noimg.jpg)
Social Media Marketing Specialist
1 month ago
Overview:
Sandy Spa & Studio is founded on the principles of caring & accountability. We are a local business looking to expand our reach. We pride ourselves on providing individualized, superior professional services for our clients using only state of art technologies by offering advanced beauty & spa services.
Our vision is to become a leading provider of advanced beauty and spa services in the region, known for our exceptional quality, customer service, and innovative approach to wellness.
Job Responsibilities:
- Creating and managing social media accounts for the salon, including posting updates and promotions, responding to comments and messages, and monitoring analytics.
- Assisting with the design and creation of marketing materials, such as flyers, posters, and email newsletters.
- Collaborating with other salon staff, including hair stylists and aestheticians, to develop social media and marketing content that showcases the salon's services and expertise.
- User-Generated Content (UGC) : Encourage customers to share their experiences and photos with products and services, then curate and share UGC on social media.
- Crisis Management : Be prepared to handle negative comments or public relations crises effectively, addressing customer concerns and mitigating potential damage to the brand's reputation.
- A/B Testing : Experiment with different content formats, posting times, and strategies to discover what resonates best with the audience and adjust the approach accordingly.
- Content Calendar : Maintain an organized content calendar to plan and schedule posts, ensuring a consistent and cohesive brand image.
- SEO Optimization : Optimize social media profiles and posts for search engines to increase the discoverability of content.
- Compliance : Ensure all content adheres to relevant advertising and marketing regulations, including the disclosure of sponsored content and the use of safe and approved ingredients for beauty products.
- Performance Reporting : Provide regular reports on social media performance, including key metrics such as engagement, reach, and conversions, and present these findings to the marketing team or management.
- Community Engagement : Interact with followers by responding to comments, messages, and reviews. Building and nurturing a loyal community can lead to increased brand loyalty and customer retention.
- Influencer Partnerships: Collaborate with beauty influencers or micro-influencers to promote products and services through sponsored posts, reviews, and partnerships.
- Hashtag Strategy : Create and manage relevant hashtags to improve the discoverability of posts and engage with trending beauty-related hashtags.
- Analytics and Insights : Monitor and analyze social media performance using analytics tools to assess the effectiveness of campaigns and make data-driven decisions for optimization.
- Ad Campaigns : Plan, create, and manage paid advertising campaigns on platforms like Facebook, Instagram, and YouTube to reach a broader audience and generate leads or sales.
In the beauty industry, building trust, fostering community, and showcasing product efficacy are vital, so a social media marketing specialist plays a crucial role in enhancing brand image, driving sales, and reaching beauty enthusiasts.
Job Qualifications
- Experience in Social Media marketing is necessary.
- Meta Business Suite experience necessary
- Instagram Ads is necessary
- TikTok Ads experience is necessary
- Google business suite is necessary
- Working in the Beauty Industry is an Asset.
- Basic computer & email skills are an asset.
Job Types: Permanent
Salary: Competitive Salary based on experience
Work Location: In person
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