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Social Media Marketing Specialist

4 months ago

brampton, Canada Sandy Spa & Studio Full time

Overview:

Sandy Spa & Studio is founded on the principles of caring & accountability. We are a local business looking to expand our reach. We pride ourselves on providing individualized, superior professional services for our clients using only state of art technologies by offering advanced beauty & spa services.


Our vision is to become a leading provider of advanced beauty and spa services in the region, known for our exceptional quality, customer service, and innovative approach to wellness.


Job Responsibilities:

  • Creating and managing social media accounts for the salon, including posting updates and promotions, responding to comments and messages, and monitoring analytics.
  • Assisting with the design and creation of marketing materials, such as flyers, posters, and email newsletters.
  • Collaborating with other salon staff, including hair stylists and aestheticians, to develop social media and marketing content that showcases the salon's services and expertise.
  • User-Generated Content (UGC): Encourage customers to share their experiences and photos with products and services, then curate and share UGC on social media.
  • Crisis Management: Be prepared to handle negative comments or public relations crises effectively, addressing customer concerns and mitigating potential damage to the brand's reputation.
  • A/B Testing: Experiment with different content formats, posting times, and strategies to discover what resonates best with the audience and adjust the approach accordingly.
  • Content Calendar: Maintain an organized content calendar to plan and schedule posts, ensuring a consistent and cohesive brand image.
  • SEO Optimization: Optimize social media profiles and posts for search engines to increase the discoverability of content.
  • Compliance: Ensure all content adheres to relevant advertising and marketing regulations, including the disclosure of sponsored content and the use of safe and approved ingredients for beauty products.
  • Performance Reporting: Provide regular reports on social media performance, including key metrics such as engagement, reach, and conversions, and present these findings to the marketing team or management.
  • Community Engagement: Interact with followers by responding to comments, messages, and reviews. Building and nurturing a loyal community can lead to increased brand loyalty and customer retention.
  • Influencer Partnerships: Collaborate with beauty influencers or micro-influencers to promote products and services through sponsored posts, reviews, and partnerships.
  • Hashtag Strategy: Create and manage relevant hashtags to improve the discoverability of posts and engage with trending beauty-related hashtags.
  • Analytics and Insights: Monitor and analyze social media performance using analytics tools to assess the effectiveness of campaigns and make data-driven decisions for optimization.
  • Ad Campaigns: Plan, create, and manage paid advertising campaigns on platforms like Facebook, Instagram, and YouTube to reach a broader audience and generate leads or sales.


In the beauty industry, building trust, fostering community, and showcasing product efficacy are vital, so a social media marketing specialist plays a crucial role in enhancing brand image, driving sales, and reaching beauty enthusiasts.


Job Qualifications

  • Experience in Social Media marketing is necessary.
  • Meta Business Suite experience necessary
  • Instagram Ads is necessary
  • TikTok Ads experience is necessary
  • Google business suite is necessary
  • Working in the Beauty Industry is an Asset.
  • Basic computer & email skills are an asset.


Job Types: Permanent


Salary: Competitive Salary based on experience


Work Location: In person