Social Media Marketing Specialist

1 week ago


Brampton, Ontario, Canada Sandy Spa & Studio Full time
Overview:

Sandy Spa & Studio upholds the values of care and responsibility. This local business is on a mission to broaden its horizons, offering exceptional personalized services with cutting-edge technologies. We envision becoming a trailblazer in advanced beauty and spa services, renowned for excellence, top-notch customer care, and innovative wellness solutions.


Job Responsibilities:
  • Manage social media accounts by creating posts, engaging with followers, and analyzing performance.
  • Assist in designing marketing materials like flyers and email newsletters.
  • Collaborate with salon team to develop compelling content showcasing services.

User-Generated Content (UGC):

Encourage customers to share their experiences and photos, curate and share UGC on social media.


Crisis Management:

Handle negative feedback professionally, address customer concerns, and protect the brand's reputation.


A/B Testing:

Experiment with content formats and strategies to optimize audience engagement.


Content Calendar:

Maintain a well-organized calendar for consistent brand image.


SEO Optimization:

Optimize profiles and posts for search engines.


Compliance:

Ensure all content complies with advertising regulations and product safety standards.


Performance Reporting:

Provide regular reports on social media metrics and insights.


Community Engagement:

Interact with followers to build brand loyalty and customer retention.


Influencer Partnerships:

Collaborate with influencers to promote products and services.


Hashtag Strategy:

Utilize relevant hashtags to boost post visibility.


Analytics and Insights:

Monitor and analyze social media performance for data-driven decisions.


Ad Campaigns:

Plan and manage advertising campaigns to reach a broader audience.

Join us in the beauty industry and play a key role in enhancing brand image, boosting sales, and captivating beauty enthusiasts.


Job Qualifications:

Experience in Social Media marketing is required.
Knowledge of Meta Business Suite, Instagram Ads, TikTok Ads, Google business suite is necessary.
Background in the Beauty Industry is a plus.
Basic computer and email skills are advantageous.


Job Types:
Permanent

Salary:

Competitive Salary based on experience.


Work Location:
In person

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