Social Media Marketing Specialist

4 weeks ago

Brampton ON, Canada Sandy Spa & Studio Full time

Overview:Sandy Spa & Studio is founded on the principles of caring & accountability. We are a local business looking to expand our reach. We pride ourselves on providing individualized, superior professional services for our clients using only state of art technologies by offering advanced beauty & spa services.Our vision is to become a leading provider of advanced beauty and spa services in the region, known for our exceptional quality, customer service, and innovative approach to wellness.Job Responsibilities:Creating and managing social media accounts for the salon, including posting updates and promotions, responding to comments and messages, and monitoring analytics.Assisting with the design and creation of marketing materials, such as flyers, posters, and email newsletters.Collaborating with other salon staff, including hair stylists and aestheticians, to develop social media and marketing content that showcases the salon's services and expertise.User-Generated Content (UGC): Encourage customers to share their experiences and photos with products and services, then curate and share UGC on social media.Crisis Management: Be prepared to handle negative comments or public relations crises effectively, addressing customer concerns and mitigating potential damage to the brand's reputation.A/B Testing: Experiment with different content formats, posting times, and strategies to discover what resonates best with the audience and adjust the approach accordingly.Content Calendar: Maintain an organized content calendar to plan and schedule posts, ensuring a consistent and cohesive brand image.SEO Optimization: Optimize social media profiles and posts for search engines to increase the discoverability of content.Compliance: Ensure all content adheres to relevant advertising and marketing regulations, including the disclosure of sponsored content and the use of safe and approved ingredients for beauty products.Performance Reporting: Provide regular reports on social media performance, including key metrics such as engagement, reach, and conversions, and present these findings to the marketing team or management.Community Engagement: Interact with followers by responding to comments, messages, and reviews. Building and nurturing a loyal community can lead to increased brand loyalty and customer retention.Influencer Partnerships: Collaborate with beauty influencers or micro-influencers to promote products and services through sponsored posts, reviews, and partnerships.Hashtag Strategy: Create and manage relevant hashtags to improve the discoverability of posts and engage with trending beauty-related hashtags.Analytics and Insights: Monitor and analyze social media performance using analytics tools to assess the effectiveness of campaigns and make data-driven decisions for optimization.Ad Campaigns: Plan, create, and manage paid advertising campaigns on platforms like Facebook, Instagram, and YouTube to reach a broader audience and generate leads or sales.In the beauty industry, building trust, fostering community, and showcasing product efficacy are vital, so a social media marketing specialist plays a crucial role in enhancing brand image, driving sales, and reaching beauty enthusiasts.Job QualificationsExperience in Social Media marketing is necessary.Meta Business Suite experience necessaryInstagram Ads is necessaryTikTok Ads experience is necessary Google business suite is necessaryWorking in the Beauty Industry is an Asset.Basic computer & email skills are an asset.Job Types: PermanentSalary: Competitive Salary based on experienceWork Location: In person

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