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Content and Marketing Coordinator

3 months ago

Kitchener, Canada Forward Education Full time

About Forward Education

Do you want to help inspire future generations to make the world a better place?


Welcome to Forward Education, a spinoff from an established EdTech company InkSmith with years of industry experience and the financial resources to support scaling growth. We offer the invigorating spirit of a startup, packed with opportunities for personal and professional growth in a high-speed environment.


Our mission is to empower the next generation with purpose-driven STEM education to build a better future. Forward Education's core solution centers around the Climate Action Kit, where students grade 3-12 learn coding and robotics skills while designing and building solutions to real world issues. These projects can be as simple as creating a windmill for green energy or as challenging as building an automated tree seeding vehicle to combat deforestation. Our robotics kits use state-of-the-art technologies to make the process of learning coding and robotics easy, exciting and fulfilling for students and teachers alike.


We believe that STEM education has an important role to play in shaping our future –  join us in inspiring tomorrow’s innovators to make the world a better place for everyone.


The Role

We are seeking a dynamic and motivated Content and Marketing Coordinator to join our team. Reporting directly to the Head of Marketing, this role is pivotal in organizing projects, managing internal resources, and creating engaging content across multiple channels. The ideal candidate will be a self-starter with a passion for education, technology, and community building.


About You

You are an experienced Content Marketer who knows how to wear many hats and see the bigger vision. You thrive in a fast-paced startup environment and are looking for an opportunity with substantial growth potential.

Our pace of growth brings a lot of change and ambiguity. We thrive on working hard to bring our shared vision to reality. This means that Forward Education is not the right place for everyone.

Before you apply, consider if you can:

  • Demonstrate initiative and commitment to excellence
  • Identify problems and find scalable, repeatable solutions
  • Thrive in a dynamic environment and adapt to change
  • Communicate effectively while embracing diverse perspectives
  • Set and achieve ambitious goals to drive success
  • Energize our work culture with enthusiasm and a positive attitude
  • Grow personally and professionally alongside a like-minded team


Key Responsibilities

  • Content and Media Production: Create and manage content for social media channels, product/ platform training videos, blogs, webinars, and other digital platforms.
  • SEO Optimization: Enhance our website’s SEO, including product descriptions, meta-data, and blogs.
  • Email Marketing: Strategize and develop creatives, optimize list segmentations, and automate email campaigns. Analyze and report campaign data.
  • Project Organization: Manage and organize marketing projects, ensuring timely delivery and resource allocation.
  • Internal Resource Organization: Coordinate with various teams to streamline processes and improve efficiency.
  • Community Management: Foster and grow our online community across private platforms and social media channels.
  • Knowledge Base Management: Improve and create articles for our knowledge base to support current and future Climate Action Kit and Learning Platform users.


Qualifications

  • Bachelor’s degree or diploma in Communications, Media, Marketing, or a related field.
  • 2+ years of experience in a content marketing role (or similar).
  • 2+ years experience with video/image editing software (i.e. Adobe Creative Suite)
  • Proficiency with project management tools (e.g., Asana).
  • Experience with CRMs (e.g., HubSpot), specifically list segmentation, email automation, and reporting functions.
  • Experience with e-commerce platforms is a bonus (e.g., Shopify).
  • Passion for social media and online community building.
  • Experience in the K-12 education sector is an advantage.
  • Some SEM experience is preferred but not required.
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
  • Excellent written and verbal communication skills
  • In-depth understanding of analytics tools and data-driven decision making


What We Offer

  • Competitive compensation
  • 15 days vacation to start
  • Hybrid work model
  • Medical, dental, vision and extended health coverage from day one - no waiting period
  • 2 paid “Because We Care” days (pet bereavement, religious holiday, mental health support, etc.)
  • $500 Wellness Spending Account
  • Virtual Health Support
  • Employee Assistance Program
  • Weekly “Hour of Learning” to support your professional growth and development


Why Join Us?

This role offers high growth potential and is perfect for someone seeking career advancement and new opportunities in the edtech industry. You'll be part of a mission-driven team dedicated to making a difference in education and climate action.


Application Instructions:

To apply, please submit your resume along with links to your previous work or digital portfolio in your cover letter.