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Strategic Content Marketing Specialist

2 months ago

Kitchener, Ontario, Canada Manulife Full time
Job Summary

We are seeking a highly skilled Strategic Content Marketing Specialist to join our team at Manulife. As a key member of our Group Benefits Marketing and Distribution teams, you will be responsible for creating customized client-specific content and communications that help Plan Members understand and use their benefits plans.

Key Responsibilities
  • Develop and implement effective content marketing strategies to engage employees in their health journey.
  • Collaborate with Plan Sponsors to create customized content and communications that meet their specific needs.
  • Manage relationships with external clients and provide expert advice on marketing communications.
  • Work independently or with marketing peers to determine best tactics and approaches to meet marketing requirements.
  • Develop and manage communications production schedules to ensure timely delivery of materials.
  • Engage corporate clients directly to provide new ideas for communicating benefits messaging effectively.
  • Write, edit, and coordinate production of marketing/communications materials, including promotional plans, campaigns, emails, posters, postcards, letters, and intranet content.
  • Support senior members of the team by developing and implementing complex projects.
  • Manage moderate to high exposure strategic projects.
  • Collaborate with other teams to develop communications for cross-functional initiatives.
Requirements
  • Demonstrated written communication skills - must be able to write superior communications for clients in a clear and simple way.
  • Strong listening skills.
  • Experience in editing.
  • Strong project management skills—will at times have a case load of up to 30 or more clients.
  • Demonstrated and honed knowledge of marketing communications theories and practices.
  • Demonstrated and honed analytical skills to identify content that is most important and most useful to the intended audience.
  • Strong influencing, interpersonal skills and negotiation skills - must have confidence in speaking directly with clients and managing their expectations.
  • Demonstrated relationship management skills with areas such as Design Services, Translation, and external vendors.
About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

What We Offer
  • A competitive salary and benefits package.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.
Our Commitment to You
  • Values-first culture - We lead with our Values every day and bring them to life together.
  • Boundless opportunity - We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation - We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity and Inclusion - We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship - We build a business that benefits all stakeholders and has a positive social and environmental impact.