Regional Marketing

Regional Marketing & Communications Manager Join to apply for the Regional Marketing & Communications Manager role at Doane Grant Thornton LLP . Who We Are We are a large and growing professional services firm that still feels like a community. We employ about 3,000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. We are purpose‑driven and focused on continuous growth and meaningful impact. This marketing manager role supports our growing western Canadian business units. The position is based in our Vancouver office and primarily supports the business units in British Columbia. Role Overview As a Regional Marketing & Communications Manager your responsibilities will include: Plan, lead, and execute multi‑channel marketing campaigns aligned to firm objectives and within budget. This includes ideation, planning, communication with and buy‑in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs. Lead various marketing initiatives across the region, including email marketing, event marketing, content marketing, and sponsorship marketing. Lead other special projects in western Canada as needed. Collaborate on the planning, preparation, and execution of multiple in‑person events, ensuring seamless coordination and brand alignment throughout. Review analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding market reach. Build strong relationships with stakeholders to understand their needs and the needs of their clients, making strategic recommendations that demonstrate a deep understanding of business challenges and align with firm and client goals. Build trust and rapport with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing team. Understand the various touchpoints and stages of a sale cycle in professional services and identify, plan, develop, and lead the right marketing tactic to help drive a positive purchase decision. Maintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates for leadership updates and future planning. Function like a consultant to internal clients, bringing value to the entire marketing process. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Advocate for marketing with internal clients, educating them on the role of marketing, the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Ensure that our culture and brand voice is reflected in all external communications. Actively participate in working groups to deliver national and regional campaigns. Champion the firm’s Customer Relationship Management (CRM) system, Content Management System (CMS), Project Management System (PMS) and other marketing enablement technology to manage campaigns and track ROI. Act as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities, including advertising, presentations, sponsorship, social media, communications, and event materials. Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns. Demonstrate a good understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand. Perform other duties as required under the guidance of the Regional Senior Marketing Managers. Travel will be required (when appropriate). Qualifications University degree in Marketing, Communications or equivalent. Minimum of 8 years of experience in marketing communications and people management, in a B2B environment, preferably professional services. Strong business acumen with proven experience connecting marketing initiatives to business objectives. Highly collaborative with the ability to build relationships across teams and stakeholders. Strong project management skills with ability to prioritize, multi‑task and perform in a fast‑moving and deadline‑oriented environment to deliver quality results. Resourceful and critical thinker who consistently brings forward creative solutions that meet client needs. Exceptional and effective written and verbal communication skills, and apply tact and discretion when communicating with others. Results driven and willing to learn and to seek continuous improvement in quality and efficiency in everything you do. Strong proficiency with Microsoft Office Suite of tools, with an emphasis on Word, PowerPoint and Excel. Experience working with Microsoft Dynamics or other CRMs and marketing enablement tools. Intellectual curiosity that drives you to look further, broader, deeper. Strong desire to improve processes, and comfortable using technology. A valid driver’s licence and access to a vehicle for occasional travel (when appropriate) is considered an asset. Benefits & Compensation Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge‑like benefits, Work from anywhere in Canada in the summer for 4 weeks, and more Our special culture shines through when we have the opportunity to connect in person. That’s why we’re working in a model where teams are required to be together in the office 4 days per week. At Doane Grant Thornton, we’re committed to ensuring our compensation practices are fair, equitable and competitive. The current base salary for this role ranges from $85,000 to $100,000 in Vancouver. If this role is available in another location(s), the associated salary range may vary based on relevant factors, including geography. EEO Statement Doane Grant Thornton is committed to employment equity, human rights and respectful workplace principles throughout the life cycle of employment, including at the recruitment and hiring stages. We welcome applications from members of all equity deserving groups, including persons with disabilities, women, racialized and/or Indigenous applicants. Should you require accommodation in relation to the recruitment process, please notify us by emailing and we will work with you to meet your accommodation needs. Culture & Community At Doane Grant Thornton we’re focused on making a difference in the lives of our clients, our colleagues and our communities. That’s our purpose. Or, as we like to say, living our purple. Ready to Discover Your Purple? We’re excited to hear from candidates who resonate with our values, culture and commitment to excellence. Join us and make an impact today. #J-18808-Ljbffr