Regional Marketing Manager
6 days ago
Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.
Make an impact with our Regional Marketing team as a Regional Marketing Manager. This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP's unique value proposition stands out from the crowd. As a trusted advisor, you'll execute marketing campaigns that promote MNP's brand.
MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.
Responsibilities
- Reporting to the Senior Regional Marketing Manager: Vancouver & BC Advisory, work with partners, service line leaders, and internal other stakeholders to understand business objectives and translate them into actionable marketing plans and campaigns.
- Collaborate with the Western Canada Regional Marketing team and the National Marketing teams to ensure regional alignment, consistency, and best practice sharing.
- Coordinate and execute integrated marketing activities, including client events, sponsorships, digital campaigns, and community partnerships, to build brand awareness and support business development objectives.
- Contribute to internal communications, event planning, and partner engagement activities to strengthen firm culture and collaboration.
- Support the development and implementation of the annual regional marketing plans, including budgeting, event calendars, and campaign tracking.
- Assist with concept development and creative coordination, ensuring all deliverables align with MNP's brand standards and messaging.
- Measure, understand, and report on the impact of regional marketing activities; analyze reporting information and make recommendations to Senior Regional Marketing Manager for adjustments to plans and programs where necessary.
- Provide day-to-day guidance and support to regional marketing team members, fostering professional development and operational excellence.
- Support the management and monitoring of the Vancouver and BC Advisory marketing budgets, analyzing variances and recommending corrective actions where necessary.
- Maintain brand and positioning with MNP properties and utilize marketing materials including promotional items, brochures and tradeshow equipment.
- Understand existing vendor arrangements/structures and develop and maintain those relationships.
- Gather and interpret insights and assess the competitive environment, MNP market share and brand positioning
- Develop a thorough understanding of MNP's services, businesses and niches.
- Adhere to firm processes and best practices, including the use of consistent marketing and budget templates.
- Contribute to the development of new ideas and approaches to improve marketing processes.
- Conduct other adhoc marketing projects and activities as per Senior Regional Marketing Manager.
- Promote a positive, inclusive, and high-performance team environment focused on creativity, accountability, and shared success.
Skills And Experience
- Completion of a post-secondary degree in Marketing (or equivalent / similar).
- Minimum of five (5) years of progressive experience in a marketing or communications capacity and a demonstrated understanding of managing the entire marketing process.
- Experience working in a professional services environment or marketing agency environment considered an asset.
- Collaborative team player with a proactive and adaptable mindset.
- Understanding and experience working in the local marketplace is an asset.
- Strong project management skills.
- Possess strong presentation and reporting skills.
- Understanding of the Vancouver and BC marketplace is an asset.
- Ability to speak and write Mandarin is an asset.
- Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint.
- Experience with web, digital and social media platforms.
- A valid driver's license and access to a vehicle is necessary as occasional travel within GVRD and BC may be required.
With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible 'Dress For Your Day' environment, firm sponsored social events and more
The annual salary range for this position is: $90,000 - $102,000. Compensation is determined based on individual skills and relevant experience.
We embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply
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