Director of Product Marketing

1 month ago

Montreal, Canada PetalMD Full time

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

What you can expect when joining the team

Reporting directly to the VP Marketing, you will own the full Petal solution go-to-market strategy for existing and new geographies, as well as coach your team of product marketing managers. This role is not about promoting product features, rather it is a strategic role focused on being the source of truth for product solutions. You are obsessed with your customers (and the competition), and aim to reach them with the right message, on the right channels at the right time.

You will not only work closely with the marketing team, but also collaborate daily with product, technology, sales and customer success colleagues to ensure alignment across the organization.

Your daily life

  • Lead and manage the Product Marketing team, building a high-performing team through coaching and career development;
  • Develop a deep understanding of market segments and customer journeys, as well as build our ideal customer profile, both for B2B and B2C segments;
  • Understand the competitive landscape—be an expert on our competition and their position in the market;
  • Partner with cross-functional leaders and stakeholders on product strategy to create differentiating positioning statements and messaging that resonates with customers;
  • Develop sales enablement and training materials including product demos, messaging, and competitive intelligence;
  • Leverage data and metrics to translate market research into informed strategic decisions, as well as regularly report on strategy and campaign performance.

Your profile

Are you an engaging product marketing leader obsessed with customer journey? Are you looking for the opportunity to have a direct impact on results in a fast-paced environment? Are you motivated by the opportunity to work in a growing organization that values teamwork, learning and continuous improvement? The sky is the limit If you have:

  • 7+ years of product marketing and/or growth experience, with at least 2 years in a leadership role;
  • Experience launching national or international go-to-market strategies for a high-growth company, ideally in SaaS or tech;
  • Proven track record in launching successful campaigns for complex B2B and B2C market segments;
  • Experience launching campaigns with multiple buyer personas;
  • Proven ability to work collaboratively and cross-functionally in a fast-paced environment;
  • Data-driven mindset and strong analytical skills; experience with OKRs (an asset);
  • Since you will be regularly interacting with English-speaking colleagues located outside of Québec, proficiency in both English and French (spoken, written, and read) is required.

Petal’s position on remote working

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

Our benefits

  • A signing bonus of $1,000 for your remote work set-up;
  • Compensation that recognizes your contribution;
  • 4 to 6 weeks of paid vacation per year;
  • 5 paid personal days per year;
  • A group RRSP / DPSP plan with employer contribution;
  • A complete group insurance plan, from day 1;
  • An annual wellness allowance;
  • Access to the Lumino Health telehealth application;
  • Flexible work hours and more.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.

#LI-Hybrid

#J-18808-Ljbffr

  • Product Growth Director

    4 days ago

    Montreal, Quebec, Canada moozoom Full time

    Product Growth Director Opportunity at moozoomWe are seeking a highly skilled Product Growth Director to join our team at moozoom, a rapidly growing EdTech company revolutionizing mental health and wellness for kids worldwide.As a Product Growth Director, you will lead the marketing and product growth teams to develop and execute strategies driving user...

  • Product Growth Director

    2 days ago

    Montreal, Quebec, Canada moozoom Full time

    Product Growth Director Opportunity at moozoomWe are seeking a highly skilled Product Growth Director to join our team at moozoom, a rapidly growing EdTech company revolutionizing mental health and wellness for kids worldwide.As a Product Growth Director, you will lead the marketing and product growth teams to develop and execute strategies driving user...

  • Director of Product Marketing

    2 weeks ago

    Montreal, Canada PetalMD Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has earned...

  • Director of Product Marketing

    1 month ago

    Montreal, Canada PetalMD Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has earned...

  • Director of Product Marketing

    1 week ago

    Montreal, Canada Solutions Petal Inc. Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has...

  • Director of Product Marketing

    1 week ago

    Montreal, Canada Solutions Petal Inc. Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has...

  • Director of Product Marketing

    2 weeks ago

    Montreal, Canada PetalMD Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has earned...

  • Director of Product Marketing

    1 month ago

    Montreal, Canada PetalMD Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has earned...

  • Director of Product Marketing

    1 week ago

    Montreal, Canada Solutions Petal Inc. Full time

    Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. Our commitment to fostering an exceptional workplace culture has...

  • Marketing Operations Director

    19 hours ago

    Montreal, Quebec, Canada Paper Street Media Full time

    About the Role:Paper Street Media is seeking a highly skilled Marketing Operations Director to lead the marketing operations rhythm at our company. As a key member of our team, you will be responsible for implementing marketing best practices, streamlining workflows, and collaborating with internal stakeholders to execute on our strategic roadmap.Key...

  • Marketing Operations Director

    17 hours ago

    Montreal, Quebec, Canada Paper Street Media Full time

    About the Role:Paper Street Media is seeking a highly skilled Marketing Operations Director to lead the marketing operations rhythm at our company. As a key member of our team, you will be responsible for implementing marketing best practices, streamlining workflows, and collaborating with internal stakeholders to execute on our strategic roadmap.Key...

  • Director of Marketing Operations

    2 weeks ago

    Montreal, Canada Paper Street Media Full time

    What we are looking for:Paper Street Media, LLC is hiring for a FULL-TIME Director of Marketing Operations. The primary role of the Director of Marketing Operations is to lead the Marketing Operations rhythm at Paper Street Media. Key responsibilities include implementing marketing best practices, streamlining workflows, collaborating with internal...

  • Director of Marketing Operations

    2 months ago

    Montreal, Canada Paper Street Media Full time

    What we are looking for:Paper Street Media, LLC is hiring for a FULL-TIME Director of Marketing Operations. The primary role of the Director of Marketing Operations is to lead the Marketing Operations rhythm at Paper Street Media. Key responsibilities include implementing marketing best practices, streamlining workflows, collaborating with internal...

  • Director of Marketing Operations

    2 months ago

    Montreal, Canada Paper Street Media Full time

    What we are looking for:Paper Street Media, LLC is hiring for a FULL-TIME Director of Marketing Operations. The primary role of the Director of Marketing Operations is to lead the Marketing Operations rhythm at Paper Street Media. Key responsibilities include implementing marketing best practices, streamlining workflows, collaborating with internal...

  • Marketing Director

    2 days ago

    Montreal, Quebec, Canada NPA WorldWide Full time

    Job Summary:We are seeking a highly skilled Marketing Director to join our team at NPA WorldWide. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.Key Responsibilities:Develop and...

  • Marketing Director

    2 days ago

    Montreal, Quebec, Canada NPA WorldWide Full time

    Job Summary:We are seeking a highly skilled Marketing Director to join our team at NPA WorldWide. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.Key Responsibilities:Develop and...

  • Product Marketing Director, Service

    1 hour ago

    Montreal, Quebec, Canada Coveo Full time

    About CoveoCoveo is a leading provider of AI-driven solutions for enterprises.Job DescriptionWe are seeking a Senior Lead Product Marketing Manager to strengthen our market presence and drive strategic growth.Key Responsibilities:Develop and execute product marketing strategies to drive customer engagement and adoption.Collaborate with cross-functional teams...

  • Director, Marketing

    2 months ago

    Montreal, Canada Beiersdorf Full time

    We are seeking an experienced and dynamic Marketing Director, Cosmetics for our Nivea and Coppertone brands to lead our marketing team and drive the development and execution of strategic marketing initiatives. The ideal candidate will have a proven track record in the health and beauty market, demonstrating a deep understanding of market trends, consumer...

  • Director, Marketing

    2 months ago

    Montreal, Canada Beiersdorf Full time

    We are seeking an experienced and dynamic Marketing Director, Cosmetics for our Nivea and Coppertone brands to lead our marketing team and drive the development and execution of strategic marketing initiatives. The ideal candidate will have a proven track record in the health and beauty market, demonstrating a deep understanding of market trends, consumer...

  • Product Management Director

    20 hours ago

    Montreal, Quebec, Canada UKG Full time

    About the Role:As a Product Management Director at UKG, you will lead a team of Product Management professionals in deeply understanding the market, user needs, and competitive dynamics to define and deliver strategic roadmaps. With a product-led approach, you are a business leader responsible for helping drive sales, customer satisfaction, and service...