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Marketing Director

2 months ago

Montreal, Quebec, Canada NPA WorldWide Full time
Job Summary:

We are seeking a highly skilled Marketing Director to join our team at NPA WorldWide. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.

Key Responsibilities:

  • Develop and implement marketing strategies and plans for each business unit that align with overall company objectives
  • Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies
  • Monitor, analyze, and report key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results, and consumer trends
  • Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment
  • Deliver marketing plan annually to key stakeholders and senior leaders
  • Collaborate with internal and external partners on various objectives and projects
  • Provide impactful analytics and insights into previous marketing projects
  • Manage project progression, ensuring priorities and timelines are met accordingly
  • Plan and execute product launches and promotional campaigns
  • Collaborate with the sales team to develop sales enablement materials and strategies
  • Oversee public relations efforts and opportunities
  • Ensure all marketing activities comply with legal and regulatory requirements

Requirements:

  • Bachelor's degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred
  • Valid driver's license with clean driving abstract
  • Must be able to pass a pre-employment background check
  • Valid passport, or willingness to obtain one
  • 10+ years of experience in marketing
  • 5+ years of experience in a leadership role managing multiple business units or brands
  • 5+ years of experience creating various forms of marketing, including digital, social media, content creation, print, graphic design, direct mail
  • Experience managing robust marketing budgets
  • Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns
  • Advanced experience with a variety of digital platforms, including proficiency in WordPress, Google Analytics, and MS Office Suite, including Word, Excel, and PowerPoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva, and Hootsuite

Why This is a Great Opportunity:

Talented, dedicated, and passionate team to work with

Exceptional best-in-class products and service offerings for our customers

Market-competitive compensation package with annual increase opportunities

Robust Group Benefits that are 100% paid for by the Company, inclusive of Health, Dental, Life, Disability, and Travel coverage

Paid Personal Days

Charitable Giving Program

Educational Scholarship Program

Tuition Reimbursement

Employee & Family Assistance Program (EAP)

Employer Matching Retirement Savings Plan

Federally recognized as a certified Employment Equity organization

Member of multiple provincial safety programs and COR certified

Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition