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Director of Digital Marketing
3 months ago
Why BoomerangFX?
BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve private practice industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced machine learning and designed to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.
**Please note that this is a 5 days/week In-Office position, based in our office in Mississauga, ON.
Role Overview
As the Director of Digital Marketing - Demand Generation | PPC at BoomerangFX, you will lead our efforts in planning, developing, implementing, and managing demand generation strategies globally. You will oversee a team of PPC ad strategists and graphic designers, guiding them to execute high-quality digital marketing campaigns that drive consistent and predictable leads and sales for our healthcare practice clients in the USA, Canada, Australia, and the UK.
Key Responsibilities
- Develop and execute high-performing digital marketing strategies focused on demand generation, including PPC advertising (Google, Meta, etc.), email marketing, SEO, social media marketing, and content marketing.
- Lead and manage a team of PPC ad strategists and graphic designers, providing strategic direction, mentorship, and performance management.
- Analyze campaign performance metrics, ROI, and other KPIs, providing regular reports and insights to stakeholders for optimization and improvement.
- Stay informed about the latest digital marketing trends, technologies, and best practices, implementing innovative strategies to maintain our competitive edge.
- Collaborate cross-functionally with product development, sales, and customer service teams to align digital marketing initiatives with overall business objectives.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
- 5+ years of direct experience in Digital Marketing, with a strong focus on demand generation and PPC advertising.
- 5+ years of experience managing a team in a marketing or agency environment.
- Proven track record of success in developing and executing digital marketing strategies that drive significant business results.
- Experience with healthcare or SaaS industries is a plus.
- Strong analytical skills and proficiency in digital marketing analytics tools.
- Excellent leadership, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Benefits
- 15 days’ vacation per year to rest, recharge and enjoy
- Extended health care
- Onsite fitness facilities
- Bonus pay
- Company events (social hours, team events)
Working Conditions:
- 100% Onsite in Mississauga, ON
If you are looking to join a dynamic tech company that values innovation, collaboration, and professional growth, BoomerangFX offers an exciting opportunity to make a significant impact. Join our team and contribute to our mission of transforming healthcare practices through advanced technology and digital marketing solutions.
