Digital Marketing Director

2 weeks ago


Mississauga, Ontario, Canada Connect Pet Expo Full time
Job Overview

We are seeking an experienced Marketing Director to lead our digital marketing efforts in Mississauga, ON. This role reports to the VP, Marketing, Strategy, Integrated Planning & Corporate Affairs.

Key Responsibilities
  1. Develop and execute a comprehensive digital marketing strategy to drive brand awareness and new household conversion.
  2. Lead a team of direct reports, including brand managers, social, and graphic designers, to achieve marketing goals.
  3. Partner with Digital, Sales, and GTM Strategy teams to drive shared business results.
  4. Collaborate with agencies to advance our brand platforms and consumer data & research initiatives.
  5. Manage marketing budget to drive brand awareness and new household conversion, analyzing marketing programs and adapting to business trends.
  6. Champion the annual brand planning process and innovation pipelines to evolve and challenge the pet category.
Requirements
  1. Bachelor's degree in Business, Marketing, or related field; MBA an asset.
  2. Excellent communication & brand storytelling skills.
  3. Proficient in Excel, PowerPoint; Adobe suite an asset.
  4. Progressive brand marketing experience; social, digital marketing, PR, experiential an asset.

The Crump Group is committed to equity in employment and diversity. We strive to create an inclusive and barrier-free recruitment process for applicants with accessibility needs.



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