Manager, Demand Generation

Apply for the Manager, Demand Generation role at Security Compass . Security Compass empowers organizations to build secure software by design. Our flagship platform, SD Elements, integrates seamlessly into DevSecOps workflows, delivering actionable, traceable security requirements. Devici, our intuitive threat modeling solution, helps teams design more securely by identifying risks early in the development cycle. To complement these tools, Security Compass Application Security Training offers immersive, hands‑on experiences that sharpen practical secure coding skills. Together, these solutions position Security Compass as a leader in proactive application security. We’re looking for an experienced Manager of Demand Generation to lead our demand generation function and drive awareness, engagement, and qualified pipeline. You’ll report directly to the VP of Marketing and be accountable for the performance of demand generation programs across the funnel. This role partners closely with SDR leadership, Product Marketing, Design, Web, and other stakeholders to run integrated programs that support revenue goals. You’ll also manage a direct report, the Demand Generation Manager. We are open to candidates in the Greater Toronto Area. We are a remote‑first company with a head‑office in Toronto. We don’t mandate team members to come in on a particular schedule, however we encourage team members to come into the office to foster connection with their colleagues on a schedule that works for them personally. What You’ll Do Own the demand generation strategy and operating plan across the funnel, aligned to company and revenue goals. Plan, execute, and optimize multi‑channel campaigns including email, paid media, ABM, LinkedIn, landing pages, trials, and ongoing lead and account nurture programs. Lead account‑based marketing (ABM) efforts, including target account selection, coordinated campaigns, and close alignment with Sales and SDR teams. Manage and mentor the Demand Generation Manager, setting clear priorities and ensuring strong execution. Partner closely with SDR leadership, Product Marketing, Design, Web, Sales, and Ops to ensure alignment on targeting, messaging, scoring, and handoff. Define success metrics for campaigns and programs, and regularly assess performance, quality, and impact on pipeline. Ensure campaign setup, attribution, and scoring are accurate and defensible, working closely with IT and Ops partners. Continuously test, learn, and adjust programs based on performance data and feedback from Sales. What You’ll Need To Succeed 5+ years of experience in B2B demand generation, with ownership of strategy, execution, and results. Proven experience designing and running ABM programs. Strong understanding of how ABM, inbound, outbound, and lifecycle programs work together across the full funnel. Hands‑on experience with Salesforce and marketing automation platforms such as Pardot, HubSpot, or similar. Experience with LinkedIn Campaign Manager, Demandbase, or other ABM platforms. Experience managing, coaching, and developing team members. Strong judgment, attention to detail, and comfort being accountable for results and data quality. Why Security Compass? Meaningful Work. We contribute towards making technology in the world more secure and our vision is one of a world where we can trust technology. Trust. It’s important to us that you trust those you work with and are empowered to be yourself. To build this trust and transparency, we encourage open, respectful communication. Innovation. We encourage you to explore ideas and test new theories, both in your work and in your individual career development plan. Growth. We make your growth and learning a priority by allocating all our employees with a dedicated learning & growth budget. We give our team members tools and support to be the drivers of their careers and encourage knowledge sharing. Life‑Work Integration. We create an environment where you can integrate your work with life in a way that makes sense for you with our hybrid or remote working model, flexible work hours, and unlimited vacation Fun. We could not have good culture without good fun, and we don’t underestimate its importance. Our casual atmosphere promotes camaraderie, fun and helps bring people together. Embracing Diversity, Inclusion and Equity. We speak up for inclusion and celebrate diversity in thought. Our goal is to create a safe, equitable workplace where everyone feels like they belong. What does the interview process look like? Phone Interview – You’ll start with a 15–20‑minute phone screen with someone from our Recruitment team to learn more about your background and goals for your next role. Hiring Manager Interview – A 1‑hour conversation with our VP, Marketing to dive deeper into your experience and alignment with the team’s strategic goals. Peer Interview – A 1‑hour session with the Senior Product Marketing Manager and Manager, Sales Development to explore cross‑functional collaboration and team alignment. Practical Assessment – A short 30‑minute exercise designed to give you a chance to demonstrate your approach to a relevant challenge. Culture‑Add Interview – This is a 30‑minute virtual meeting with either our Chief People & Culture Officer or CEO to learn how your values align with our CCOAR values of Customer Focus, Collaboration, Ownership, Authenticity and Respect. We use an AI‑enabled interview tool (BrightHire) to support note‑taking and review during the hiring process. The AI does not make decisions — it simply assists our hiring team. All decisions are made by people. Please let us know if you have questions about this. This posting is for an existing vacancy. Click here to start imagining your future at Security Compass Security Compass is an equal opportunity employer. We are committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require any accommodation, please inform so that an inclusive and barrier‑free process can be provided for candidates taking part in all aspects of the hiring process. All information provided will be addressed confidentially. GTA pay range : $130,000 CAD - $150,000 CAD Seniority level Director Employment type Contract Job function Construction #J-18808-Ljbffr