Demand Generation Manager

We’re Ten Thousand Coffees (10KC) and we believe that it's the informal moments with colleagues, mentors, and leaders where people learn and grow the most. Mentoring, networking, and informal talent development is where 85% of careers are found and 90% of learning happens, yet is largely left to serendipity and chance (which can then lead to biases and nepotism). Building relationships leads to career development, new opportunities, breakthrough ideas and cultures where we feel like we belong.

We’re building the world’s best technology to deliver the best mentoring, networking and informal development experiences. 10KC offers innovative solutions to help clients evolve and adapt their current programs to address the challenges of the modern day workplace.

We’ve built award winning partnerships to strengthen connectivity and talent development in enterprise, academic, and industry organizations. Our clients include Fortune 1000s like the Royal Bank of Canada (RBC), PWC, Adidas, General Electric, Telus, Johnson & Johnson, post-secondary academic institutions across Canada, and diversity networks like Ascend and Black Professionals In Tech Network (BPTN). We have big plans to grow and are building a world-class team to help us meet (and exceed) our ambitious goals.

Our Marketing Team is currently seeking an experienced Demand Generation Manager to lead our inbound demand generation efforts and help accelerate growth.

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**The Role**:
Our Marketing Team is looking for a Demand Generation Manager who is passionate about growth and account-based marketing, and who wants to continue to drive us forward in the growing of informal learning, mentorship, and talent development space.

In this role, you'll work with the Director of Marketing, Sr. Product Marketing Manager, and the Digital Marketing Manager to create and execute a scalable demand generation strategy that leads to predictable revenue. You will have a data-driven and strategic mindset and be willing to dive head-first into what needs to be done to move the dial and establish the demand generation function at 10KC to attract our target audience of HR, DEI, talent and business leaders.

**What You’ll Do**:

- Develop and execute integrated demand generation campaigns from conception through to creative development, deployment, measurement, and optimization.
- Work closely with the Sales team on alignment, inbound lead management, scoring and assignment, and team performance to ensure program execution is achieving desired results.
- Position and deploy engaging content, communications, and sales collateral to drive demand and interest across the entire buyer’s journey from lead to revenue.
- Effective tracking and reporting to demonstrate how your campaigns convert into customers and revenue. You’ll work within our CRM and automation platforms (Salesforce and Hubspot preferred); and within Google Analytics, Adwords, LinkedIn Campaign Manager and others to retrieve data.
- Collaborate with the Sales Team to build out the next evolution of account-based marketing (ABM) campaigns for strategic accounts.
- Be a steward of the brand, ensuring all marketing communications and activities align to brand position, voice and standards.
- Support annual and quarterly marketing campaign strategy and planning.

**What You’ll Bring**:

- Considerable amount of enterprise B2B demand generation experience with previous success of leading an integrated, multi-channel marketing strategy.
- A background in both strategy and execution, and will be constantly scanning the market for opportunities to drive value.
- Gold standard project management skills. Strategy and planning is important, but execution is everything, along with the ability to move quickly and manage multiple priorities.
- Experience in a high growth startup to scale-up environment. Ideally, you’ve previously worked at a company with less than 50 employees or one that has experienced significant growth. Being familiar and comfortable in the environment of a tech startup means you embrace fast-paced change but always seek ways to enhance the experience and make things better.
- Solutions-oriented self starter, you're open to adjusting tactics and executing in a rapidly changing work environment with complete independence.
- Team mentality and ability to pivot. You’ll own your own projects end to end, but will be available to support when we’re faced with high priority projects that are going to make a big business impact.
- Previous experience working closely with sales teams and a strong understanding of the technology sales cycle and strategies to nurture leads and create demand.
- Account-based marketing experience is not required but is an asset.

**More About 10KC**:
**Benefits and Perks**:

- Comprehensive health & dent