General Manager

Our client, a long-established Canadian manufacturers’ representative organization in the electrical, lighting, and utility sectors, is searching for a strategic and relationship-driven General Manager to lead the next phase of growth. For over 30 years, this organization has earned a strong reputation for exceptional sales performance, technical expertise, and trusted service across industrial markets nationwide. With a collaborative culture and deep market knowledge, the team prides itself on building lasting customer relationships and driving measurable value for its manufacturing partners. Job Summary Reporting to the Board of Directors, the General Manager will shape the company’s strategic direction, oversee financial performance, and lead a national sales team focused on delivering growth. This role requires a hands‑on, commercially savvy leader with experience in industrial distribution, MRO supply, or technical product categories. The ideal candidate brings a track record of profitable growth, strong P&L acumen, and the ability to develop high‑performing teams in a fast‑paced, entrepreneurial environment. Responsibilities Drive company performance by meeting or exceeding financial and operational goals. Partner with the Board of Directors to align business strategy, provide progress updates, and address challenges. Develop and implement company policies, procedures, and performance metrics aligned with strategic objectives. Analyze product and service offerings to optimize revenue and profitability, including assessing new opportunities and setting strategic priorities for the sales team. Maintain and strengthen relationships with top accounts to mitigate risk and encourage growth. Develop and execute sales strategies to expand market share across all offerings. Lead annual financial planning, budgeting, and forecasting in collaboration with the Board. Identify and pursue growth opportunities in both new and existing markets. Provide coaching, mentoring, training, and support to the sales team to help them achieve and exceed goals. Implement and monitor the use of sales tools and systems to drive productivity and performance. Recruit, develop, and retain a high-performing national sales organization, including final hiring and termination decisions for sales representatives. Qualifications University degree in business, management, or a related field – preferred. Minimum 10 years of professional sales experience, with at least 5 years in a leadership role driving sustained growth. Strong P&L management skills and financial acumen. In-depth understanding of the industrial distribution or MRO sector, with an established professional network. Experience leading and developing high-performing teams. Professional, consultative sales approach with demonstrated success. Skilled communicator, both written and verbal; confident in presentations and client interactions. Proficiency with CRM systems (e.g., Salesforce) and Microsoft Office Suite. Technical aptitude to understand and communicate product or solution offerings effectively. Availability to travel within Canada and the U.S. as required. Why this Opportunity Lead a respected, high-performing organization with deep industry relationships. Take ownership of national strategy, growth, and financial performance. Build, develop, and mentor a strong sales team. Work with industry-leading manufacturers and major distribution partners. Join a culture grounded in integrity, collaboration, and customer focus. Path to equity ownership, part of the compensation model. Please send your resume to lead executive search consultant, Charles Warren, by selecting the Apply option and following required steps. Applicants must be legally entitled to work in Canada without sponsorship. #J-18808-Ljbffr