Digital Platforms

Digital Platforms & Campaigns Specialist Join the team at Ronald McDonald House BC and Yukon as a Digital Platforms & Campaigns Specialist. About The Organization Ronald McDonald House British Columbia and Yukon envisions a province where families stay close to their sick children. Today, 2 out of 3 Canadians live in a city or town without a children’s hospital. The mission is to give sick children the healing power of being together with family. About The Organization Ronald McDonald House British Columbia and Yukon enables access to children’s hospitals by providing families with sick children accommodation, meals, and wellness programs that support their emotional and physical well-being. About The Position The Digital Platforms & Campaigns Specialist plays a key role in strengthening Ronald McDonald House BC & Yukon’s digital and campaign capacity. This role blends technical execution with collaboration, overseeing websites and fundraising microsites, email campaigns, paid digital, and analytics to ensure tools and campaigns are optimized, insightful, and impactful. Key Responsibilities Build and maintain Ronald McDonald House website and fundraising microsites (Raisely, Givergy, Fundraise Up, etc.). Manage email marketing, including segmentation, deployment, and CASL compliance. Support annual, capital, peer-to-peer, and event campaigns through digital deliverables across email, web, and social channels. Develop and manage paid social media campaigns when executed in-house, and collaborate with agencies on digital advertising. Analytics & Reporting Lead analytics and reporting across email, social, website, fundraising platforms, and paid media. Create dashboards and reports (GA4, Looker Studio, etc.) with actionable insights for the team and leadership. Monitor and optimize campaign performance using data-driven recommendations. Media Campaign Support Coordinate with media partners and agencies to deliver assets, monitor placements, and track results. Support community-facing advertising campaigns and sponsorship activations to maximize visibility. Collaboration & Team Support Serve as liaison with digital and media agencies, ensuring deadlines and deliverables are met. Work with the Marketing Manager to integrate family stories and donor content into digital campaigns. Support events and community fundraising teams by building and managing event-related digital platforms. Job Specific Competencies And Skills Collaborative and mission-driven: You work effectively across teams and with external partners, valuing different perspectives and putting the mission first. Proactive and results-oriented: You take initiative, manage multiple priorities, and drive campaigns to completion. Strong communicator: You build clear, respectful relationships with agencies, vendors, and colleagues, and adapt your style to different audiences. Detail-oriented and organized: You balance technical execution with accuracy and reliability under tight timelines. Analytical and curious: You translate data into insights, ask the right questions, and recommend improvements for future campaigns. Technically agile: You are comfortable learning and adapting to evolving digital platforms and fundraising tools. Experience And Educational Requirements 3–5 years of experience in digital marketing, campaign execution, or related roles. Experience with paid social campaign development and analytics. Hands-on experience with websites and fundraising platforms (WordPress, Raisely, Givergy, Fundraise Up preferred). Proficiency with email marketing platforms (e.g., Mailchimp, Campaign Monitor, or equivalent). Knowledge of Google Analytics (GA4), Google Ads Grant, and reporting tools (Looker Studio, etc.). Familiarity with design and social media management tools (e.g., Canva, Sprout Social). Understanding of CASL and digital consent best practices. Post-secondary education in marketing, communications, or related field, or equivalent professional experience. Nonprofit fundraising or campaign experience considered an asset. Equity Statement Ronald McDonald House BC and Yukon is committed to equity and diversity. We welcome applications from diverse candidates. #J-18808-Ljbffr