Head of Performance Creative

1 week ago

Canada Shapermint Full time

Head of Performance Creative Shapermint is one of North America’s leading DTC shapewear and intimates brands, trusted by millions of women for its comfort‑first designs, inclusive fit, and empowering mission. Built on a powerful performance engine, Shapermint scales through rapid experimentation, AI driven execution, and a relentless focus on profitable growth. We operate across the US, Canada, and international markets — and we run one of the most advanced creative and media performance systems in the DTC space. Our philosophy is simple: test fast, learn faster, and scale what works — with ownership, speed, and excellence. Why Shapermint One of North America’s top shapewear brands, trusted by millions. Strong presence in the U.S. and Canada, with international eCommerce reach across the U.K., Europe, and Australia. Expanding into U.S. retail and major marketplaces like Amazon with our best‑selling products. Powerful performance engine driving multi‑six‑figure daily ad spend. Deep investment in AI, UGC, and rapid creative testing. Fully remote, competitive salary, and the chance to impact a leading DTC brand. Job Responsibilities Lead the creative strategy engine across business units, ensuring all ideas, structures, and frameworks follow direct‑response best practices. Define high‑performance creative playbooks by product, funnel stage, and acquisition goals. Run deep creative diagnostics to ensure AdBattery health, spotting gaps in angles, formats, persuasion, and creator performance. Develop top‑level storyboards and ad structures grounded in buyer psychology and conversion principles. Turn performance insights into creative direction , identifying winners, rising stars, and new angle opportunities. Stay ahead of the market , analyzing competitors, consumer behavior, trends, creators, and messaging shifts to fuel new concepts. Integrate AI and new creative technologies to improve efficiency, iteration speed, and creative output. Provide strategic leadership to Creative Strategists , ensuring clarity, alignment, and excellence across all weekly and monthly plans. Requirements 5+ years in senior creative strategy roles within fast‑paced eCommerce, DTC, or retail‑driven environments. Proven ability to conceptualize and scale direct‑response creative strategies for acquisition funnels. Strong analytical mindset with the ability to interpret creative performance data and turn it into actions. Deep expertise in sales psychology, persuasive copywriting, and storytelling that drives conversions. Advanced understanding of full‑funnel structures, CRO principles, and A/B testing frameworks . Experience collaborating with Creative Operations, Media, CRO, and Product to align creative direction with business goals. Strong leadership skills to guide and elevate Creative Strategists through clarity, structure, and accountability. High adaptability to technology and hands‑on experience using AI tools to enhance creative workflows and production. Seniority level Executive Employment type Full‑time Job function Business Development and Sales Referrals increase your chances of interviewing at Shapermint by 2x #J-18808-Ljbffr

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