Marketing Campaign IT Analyst

2 months ago

Canada Tiva's client Full time

Marketing Campaign IT Analyst (Adobe Products Expert)


We are seeking an experienced professional with 5 to 7 years of expertise in Customer Data Platforms (CDP) and marketing data management to join our Customer 360 team as a Business Data Steward. In this critical role within Data & Analytics team, you will play a key role in shaping the definition, management, and reporting of customer and marketing metrics to advance our Customer 360 (C360) initiatives. This position requires a strong foundation in customer data management and a thorough understanding of the marketing domain, including the marketing lifecycle, campaign processes, and multi-platform engagement strategies. Experience with Adobe Campaign Standard (ACS), Adobe Data Platform (ADP), Adobe Experience Platform (AEP) , as well as tools like HighTouch and Databricks , is highly preferred.


This is a fully remote position within Canada, and we are currently only considering U.S.-based candidates without relocation support.


About the Role:

  • Define and manage business requirements for customer and marketing metrics, including lifecycle management (adding, modifying, or retiring metrics) across marketing channels and platforms
  • Analyzes complex business challenges related to Customer 360 (C360) initiatives, developing automated solutions to enhance customer insights, marketing effectiveness, and data-driven decision-making.
  • Identifies gaps in customer and marketing data integration, providing technical expertise to define business requirements for functional specifications. Drives scalable solutions across new and existing C360 systems, processes, and procedures in a cost-effective manner.
  • Leads cross-functional teams across data, marketing, and analytics to address and resolve business or system-related challenges within the C360 ecosystem.
  • Develop top-level marketing and customer-centric metrics and document these definitions within the data dictionary
  • Act as a subject matter expert on marketing systems, processes, and channels, including email, direct mail, digital ads, and placements
  • Provide expertise in managing master data values, aligning with Adobe and Salient Platform standards, and supporting marketing goals
  • Create and validate data mapping requirements, ensuring consistent customer and marketing data assets across CDP and Adobe tools
  • Monitor datasets for significant changes that could impact campaign performance or engagement metrics
  • Partner with Data Domain Product Owners to certify curated data for ADP, AEP, and ACS-driven marketing campaigns
  • Conduct data analysis and reporting to inform marketing strategies and optimize engagement channels
  • Collaborate with Technical Data Stewards to define data requirements, ensuring analytical tables and customer metrics are designed and implemented accurately
  • Utilize marketing technology tools, including HighTouch and Databricks, to support data integration, transformation, and insights generation


About You:

  • Experience: 5 to 7 years in data analysis, business requirements, and data management, with proven experience in customer data and marketing analytics
  • Education: Bachelor’s degree in Computer Science, Analytics, Business, Marketing, or a related field preferred


Skills & Expertise:

  • In-depth knowledge of Customer Data Platforms and experience with Adobe marketing tools, including ACS, ADP, and AEP
  • Strong understanding of the marketing lifecycle, campaign processes, and experience with email, direct mail, digital ads, and placements
  • Proficiency in business analysis, metrics development, and requirements definition with a marketing focus
  • Hands-on experience with SQL/SparkSQL for data querying and analysis
  • Experience in data profiling, data dictionary development, and data cataloging
  • Familiarity with data integration and transformation tools like HighTouch and Databricks
  • Proficiency with data visualization tools like Power BI for marketing analytics and reporting

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