Digital Marketing Strategist for Medical Aesthetics Industry

4 days ago

Canada Skinfluence Marketing Full time

Skinfluence Marketing, a leading agency in the medical aesthetics sector, is seeking an experienced Senior Paid Ads Specialist to drive impactful marketing solutions and deliver results for clients. With a strong foundation in Java, Python coding, and programmatic advertising, this advanced role requires expertise in managing and optimizing paid advertising campaigns across multiple platforms.

Key Responsibilities:
  • Develop comprehensive paid advertising strategies tailored to client objectives, target audiences, and budgets.
  • Leverage advanced coding skills to enhance campaign tracking, automation, and optimization.
  • Utilize programmatic advertising platforms to deliver highly targeted and efficient ad placements that drive results.
  • Create compelling ad copy that effectively communicates our clients' brand messages and resonates with their target audience.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
  • Implement advanced tracking mechanisms to monitor leads throughout the client's sales funnel, ensuring seamless tracking and optimization of the entire customer journey.
  • Monitor, analyze, and optimize campaign performance on an ongoing basis, utilizing data-driven insights to maximize ROI and achieve campaign objectives.
  • Prepare detailed reports on campaign performance, including key metrics and actionable insights, and present findings to clients.
  • Collaborate with cross-functional teams to ensure alignment between paid advertising strategies and overall marketing goals.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Computer Science, or a related field.
  • Minimum of 5-6 years of hands-on experience in managing paid advertising campaigns, with a proven track record of success.
  • Advanced proficiency in Google Ads Manager, Facebook Ads Manager, Google Tags Manager, Google Search Console, and other relevant advertising platforms.
  • Strong programming skills in Java and Python, with experience in creating scripts for campaign optimization and automation.
  • In-depth knowledge of programmatic advertising platforms and their implementation within multi-channel campaigns.
  • Exceptional analytical skills and experience with tools like Google Analytics or Tableau, or other data visualization platforms.
  • Excellent communication skills, with the ability to convey technical information and campaign performance metrics in a clear and concise manner.
  • Demonstrated passion for the medical aesthetics industry, with a deep understanding of its trends, consumer behavior, and competitive landscape.
  • A proactive mindset with the ability to innovate and identify opportunities for optimization and growth.
  • Strong project management skills, capable of juggling multiple campaigns and deadlines in a fast-paced environment.

The ideal candidate will receive a competitive salary, opportunities for professional growth and development, a collaborative team environment, and the chance to work with leading brands in the medical aesthetics industry. Estimated salary: $80,000 - $120,000 per year.

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