Marketing Automation Specialist
24 hours ago
We are seeking a skilled Marketing Automation Specialist to join our team at FCB/SIX. As a key member of our technology solutions, you will play a critical role in leading campaign setup and execution across various marketing automation platforms.
About the Role:
- Lead campaign briefing and extract/document campaign implementation requirements.
- Build and deploy email marketing campaigns via marketing automation platform.
- Develop audience in CDP, automate customer journeys, create data segments, conduct A/B testing, and set up automated triggers.
- Collaborate with cross-functional teams to ensure high-quality campaign builds.
Key Responsibilities:
- Participate in campaign specification document creation, capturing business rules, data requirements, decisioning criteria, and audience specifics.
- Work closely with developers, business analysts, creatives, QA, and digital project managers to support campaign builds.
- Develop and execute functional and data-related test plans with vendors and client database teams.
- Create dashboards and analytic reports for CRM marketing programs.
- Analyze campaign success and inform further strategy development.
- Explore new tools and methods for implementing CRM programs.
- Improve campaign and CRM processes by identifying areas for simplification.
Requirements:
- 2-5 years of experience in marketing automation or related field.
- 1-2 SFMC certification.
- Advanced SQL knowledge.
- Advanced Ampscript knowledge.
- Deployment of ad-hoc campaigns (email, SMS, push).
- Journey and test case development.
- Automation development.
- Expertise in Salesforce Marketing Cloud (contact builder, automation studio, journey builder, email studio, data extensions).
- Einstein experience and knowledge (STO, recommendations, insights).
- Experience working with another marketing cloud (MCP, CDP Datorama).
Estimated Salary: $80,000 - $110,000 per year, depending on location and experience.
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