Data Analyst Marketing Specialist

1 day ago


Canada Tiva's client Full time
Role Summary

We are seeking an experienced Data Analyst to join our team as a Marketing Specialist. This role will involve working with customer data and marketing analytics to advance our Customer 360 initiatives.

About the Role:
  • Define Business Requirements: Develop and manage business requirements for customer and marketing metrics, including lifecycle management across marketing channels and platforms.
  • Analyze Complex Challenges: Analyze complex business challenges related to Customer 360 initiatives and develop automated solutions to enhance customer insights, marketing effectiveness, and data-driven decision-making.
  • Data Integration Expertise: Identify gaps in customer and marketing data integration and provide technical expertise to define business requirements for functional specifications. Drive scalable solutions across new and existing C360 systems, processes, and procedures in a cost-effective manner.
  • Cross-Functional Leadership: Lead cross-functional teams across data, marketing, and analytics to address and resolve business or system-related challenges within the C360 ecosystem.

About You:

  • Experience: 5 to 7 years of experience in data analysis, business requirements, and data management, with proven experience in customer data and marketing analytics.
  • Education: Bachelor's degree in Computer Science, Analytics, Business, Marketing, or a related field preferred.

Skills & Expertise:

  • Marketing Tools: In-depth knowledge of Customer Data Platforms and experience with Adobe marketing tools, including ACS, ADP, and AEP.
  • Business Analysis: Strong understanding of the marketing lifecycle, campaign processes, and experience with email, direct mail, digital ads, and placements.
  • SQL/SparkSQL Proficiency: Hands-on experience with SQL/SparkSQL for data querying and analysis.
  • Data Visualization: Proficiency with data visualization tools like Power BI for marketing analytics and reporting.

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