Senior Social Media Manager

4 weeks ago

Vancouver, Canada Benevity Full time

Meet Benevity Benevity is the way the world does good, providing companies and their employees with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups, and micro‑actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. High‑Level Overview As Benevity’s Senior Social Media Manager, you’ll be at the forefront of our voice in the market and partner across the business to help bring our brand to life narrative and content strategy to life on social media platforms. As part of the brand and comms team, you’ll be responsible for creating engaging social‑first content strategy that drives measurable business outcomes and meaningful interactions with our audiences. PLEASE NOTE THIS IS A 16 MONTH TERM POSITION. What you’ll do Global Social Media Strategy : develop and execute Benevity’s global social media strategy with targeted focus on select key markets to improve share of voice and drive pipeline creation attribution. Content Creation : create high‑quality, engaging content (text, image, and videos) for various social media platforms to drive impressions, engagements, conversions. Social Calendar Management : develop and manage Benevity’s calendar of social media content to leverage our unique offering, brand narrative, thought leadership and content strategy. Reporting and Analytics : monitor and analyze social media metrics to measure campaign performance and identify opportunities for improvement; define KPIs; translate results to insights. Audience Engagement : engage with and grow our audience through comments, direct messages, and other interactions. Social Advocacy : develop and execute employee, executive and stakeholder advocacy programs. Brand Standards : collaborate with marketing teams to ensure consistent messaging and branding across all channels. What you’ll bring Experience : 6+ years proven experience in social media management and content creation; managing global B2B brands and executing strategies for multiple countries and audience segments. Digital Mindset : digital native understanding of trends, engagement best practices and content expertise; energetic, creative thinker with a strong grasp of marketing best practice, trends, culture, and competition. Creative Production : extensive experience in creative development, brief creation and collaboration with creative teams/agencies, including on‑set work. Platform Passion : deep knowledge of social media platforms (LinkedIn, Twitter, Facebook, Instagram, TikTok); passion for social impact; experience with Sprout, Hootsuite, Canva. Thrives in Dynamic Environments : adaptable and positive in managing changing priorities and deliverables. Analytical Approach : strong analytical skills to measure and optimize campaigns; ability to translate results and insights into strategy. Desire to do good A passion for social impact and a desire to contribute to a meaningful cause. Join us at Benevity, where you’ll have the opportunity to make a significant impact and help us tell our story in a way that inspires and drives action. If you’re ready to take your social media career to the next level, we would love to hear from you Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to #J-18808-Ljbffr

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