Social Media Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in

We're looking for a dynamic **Social Media Manager** to join our team. You'll gain hands-on experience leading Kabam’s social presence, shaping player engagement across digital platforms. Acting as both a strategist and creator, you'll ensure campaigns align with business priorities, amplify key player moments, and use data-driven insights for stronger engagement and growth. This is a fantastic opportunity to plan and execute best-in-class social content for titles like _Marvel Contest of Champions_ and _Shop Titans_, and contribute to bringing our games to life.

**In this role, you can expect to**:

- ** Social Strategy & Channel Management**:

- Define and drive the long-term strategy for Kabam’s social media presence across TikTok, Instagram, Twitter/X, YouTube, Facebook, Threads, and emerging platforms.
- Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players.
- Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach.
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Campaign Leadership & Execution**:

- Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement.
- Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities.
- Drive cross-functional collaboration to ensure product marketing, game dev, community, and growth teams are aligned on social strategy.
- **
Content Development**:

- Provide creative direction and strategic guidance to internal teams to produce highly engaging, high quality content such as short-form videos, copy, images, memes, and campaigns.
- Ensure all content strengthens Kabam’s brand voice and resonates with gaming audiences.
- Champion new content formats and storytelling approaches to keep Kabam at the forefront of gaming social media trends.
- **
Performance & Insights**:

- Own the reporting that tracks and analyzes social performance, reporting regularly on KPIs (engagement, reach, follower growth, sentiment, creative effectiveness) and drive actionable insights and recommendations to optimize future campaigns.
- Provide actionable recommendations and regular updates to senior leadership to optimize campaigns and content strategies ensuring continuous improvement and innovation over time.
- **
Community & Event Amplification**:

- Lead Kabam’s social amplification of community and fan events (e.g., conventions, player events) with timely and engaging social amplification
- Extend Kabam’s presence beyond the event floor to energize the broader community.
- **
Collaboration & Partnerships**:

- Manage relationships with IP holders such as Marvel to ensure alignment with brand guidelines and support integration with their social channels.
- Partner and collaborate with Product Marketing, Community, Growth, and game studios to ensure social campaigns reflect that business priorities are aligned with marketing and game development goals.

**To be successful in this role, your background includes**:

- 5+ years of professional experience managing social media, ideally in gaming or entertainment
- Deep familiarity with TikTok, Instagram, Twitter/X, YouTube, and Facebook
- Solid understanding of what drives engagement across platforms
- Experience with analytics and scheduling tools such as Sprout, Hootsuite, or native platform dashboards a plus
- Creative mindset with strong writing, ideation, and storytelling skills
- Ability to adapt quickly in a live-service game environment where business objectives and priorities change fast
- Passion for gaming—especially free-to-play mobile games. Familiarity with Marvel Contest of Champions is a huge plus
- Basic familiarity with creative tools like Photoshop or Premiere is a plus, but not required

**Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people**:

- ** Extended Health Coverage**: effective day one, no waiting period Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
- ** DEIB Benefits**: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
- ** Flexible Spending Accounts**: our benefits are built