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Senior Product Marketing Manager
4 months ago
Full details of the job.
Job Title
Job Title Senior Product Marketing Manager
Job Description
Job Description Are you a Software/SaaS Product Marketing Manager energized by creating messages that truly resonate with customers?
Sage is on a journey to become the most human-centric brand in our category. This transformation is an evolution from a product-centric, B2B company to a human-to-human (H2H) brand, focusing on customer-centric solutions. Understanding our customers' (SMBs) challenges and goals is central to our product marketing approach. We're seeking a product marketer with a proven track record in developing value propositions that meet customer needs and support commercial results. Our efforts are paying off, with Sage experiencing consistent double-digit growth. If you’re eager to shape impactful marketing strategies and connect deeply with our customers, we invite you to consider this opportunity.
Your Mission?
In our continued efforts to invest heavily in the Canadian market and increase our brand awareness, you’ll lead product marketing strategy for our medium-sized business segment, focusing primarily (90%) on our Sage Intacct solution. You’ll do this by gathering market insights through your market research (TAM, SAM, SOM), channeling the voice of the customer, understanding the buyer and the buying process, crafting messaging and positioning, and enabling both the sales and marketing teams to create demand and close deals.
Why Sage? What's in it for you?
In addition to a comprehensive compensation package, you'll get to test and expand your strategic product marketing skills at a stable, global software company, contributing to a human-centric brand. Build your international network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).
Location: Hybrid; 2 days per week of in-office collaboration from our Toronto or Vancouver office.
Minimum Qualifications. Is this you?
• 5 years of product marketing experience specifically Software/SaaS products (required)
You can provide examples of:
• Utilizing your market research to define and develop positioning, value propositions, messaging, content, collateral, and sales enablement.
• Owning end-to-end product marketing program(s) from creation to market and can speak to the commercial result(s).
• Your copywriting and storytelling abilities - using customer insights to develop compelling messaging that truly connects with our customers.
• How you value collaborating with the sales and marketing teams and understand the importance of these partnerships in achieving sales/commercial results.
• Your motivation to learn and how you've managed through challenges.
• Your ability to be influential, gain buy-in, and effectively collaborate cross-functionally.
• Your motivation to be a high-performer and join a high-performing team.
Key Responsibilities
Key Responsibilities Key Responsibilities:
• Collaborate with Product Management to distill key functionality and benefits for upcoming features and services into product marketing messages.
• Lead the charge in creating messaging and content that fuels our marketing campaigns, ensuring we communicate in ways that connect deeply with our customers (medium-sized businesses) and the humans behind these businesses: the owners, financial professionals – CFOs, Controllers, and Accountants.
• Engage with performance marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing programs.
• Create compelling audience-specific messages, presentations, and customer success stories.
• Develop sales effectiveness content and work with sales to enable sales teams on our value propositions and value messaging.
• Partner with internal and external partners to jointly develop integrated marketing programs and campaigns to develop cross-portfolio messaging and content.
Benefits? We have plenty...
• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings
What is it like to work at Sage?
Video:
Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$120,000 to C$150,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.
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Function
Function Global Product Marketing
Country
Country Canada
Office Location
Work Place type
Work Place type Hybrid
Advert
Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/
