Lead Product Marketing Strategist

3 weeks ago

Canada Highmark Senior Living Full time

Overview

Highmark Senior Living is a premier provider of senior living solutions, dedicated to enhancing the quality of life for our residents. Our innovative approach combines compassionate care with cutting-edge technology, ensuring that our services meet the diverse needs of our community. We are proud to be recognized as a leader in the industry, committed to excellence and integrity in all that we do.

Role Summary

We are seeking a Lead Product Marketing Strategist to take charge of our core product offerings. This pivotal role will focus on bridging the gap between our innovative features and the needs of our users, utilizing a data-driven and customer-centric approach. The successful candidate will spearhead product launches aimed at increasing user engagement and adoption, making a significant impact on our extensive client base.

Your Contributions

In this role, you will report directly to the Head of Product Marketing and collaborate closely with teams across Product Development, Communications, and Marketing. Your expertise will be essential in establishing Highmark Senior Living as the premier choice for senior living solutions. Key responsibilities include:

  • Engaging with clients to identify challenges, use cases, and desired outcomes related to senior living.
  • Collaborating with Product Management throughout the product lifecycle to deliver valuable features that drive business success.
  • Crafting compelling messaging and positioning for our offerings, ensuring alignment with the needs of our target audience.
  • Leading product launches, encompassing messaging, positioning, communications, and support materials.
  • Working alongside market analysts and competitive marketing teams to effectively respond to market dynamics.

Ideal Candidate Profile

The ideal candidate will embody our core values: integrity, adaptability, resilience, empathy, and excellence. You should be inspired by our operational principles, which emphasize agility, customer value creation, impactful actions, and constructive dialogue rooted in trust. Key qualifications include:

  • A minimum of 5-8 years of experience in product marketing within the SaaS sector, ideally with both B2C and B2B exposure.
  • Exceptional skills in product messaging and positioning, with the ability to translate complex innovations into clear user benefits.
  • A proven track record of influencing product strategy through a deep understanding of customer needs and competitive landscapes.
  • The ability to empathize with clients, translating their feedback into effective marketing strategies.
  • Strong organizational skills to manage multiple stakeholders and timelines effectively.
  • A data-driven mindset, capable of extracting insights from complex datasets to inform strategic decisions.

Support and Development

At Highmark Senior Living, we prioritize the professional and personal growth of our team members. We believe in fostering an environment of autonomy and trust, enabling our employees to thrive in their roles. Our commitment to professional development includes:

  • Comprehensive training and coaching opportunities.
  • Regular feedback and support for career advancement.
  • A collaborative culture that values connection and belonging among team members.

Compensation and Benefits

Highmark Senior Living offers competitive compensation and a comprehensive benefits package, including:

  • Comprehensive health care options, including medical, dental, vision, and mental health support.
  • Disability and life insurance coverage.
  • Retirement savings plans with matching contributions.
  • Generous paid time off and holiday policies.
  • Flexible work arrangements and stipends for home office setup.
  • Opportunities for continuous learning and development.

We are committed to fostering a diverse and inclusive workplace, encouraging individuals from all backgrounds to apply. Highmark Senior Living is an equal opportunity employer, dedicated to creating a welcoming environment for all employees.

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