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Senior Advisor, Marketing Intelligence

3 months ago

Montreal, Canada National Bank Full time

A career as a Marketing Intelligence, Digital Performance Advisor in the Martech team at National Bank means acting as a specialist in the measurement and enhancement of the user experience, where your passion for data and your ability to formulate solid arguments based on it will be at the heart of your daily mission.

You act as a liaison between the business teams and the delivery teams in business and technology projects for the Digital sector.

This role allows you to have a positive impact on our organization, thanks to your skills in business analysis and communication, which contributes to the implementation of new technologies.

Your job

  • Analyze the data needs of stakeholders, understand strategic issues and propose solutions that respect the bank's guiding principles.
  • Use in-depth data analytics to make and defend arguments when making strategic decisions.
  • Regularly present data-driven insights in stakeholder meetings to influence strategic and operational decisions.
  • Collaborate with product owners, business line partners, IT, UX, business intelligence teams to analyze and optimize the performance of digital platforms and campaigns.
  • Perform high-level, detailed impact analyses from all angles with the help of specialists.
  • Make proposals for the change management strategy to frame self-serve in order to develop the use of data.
  • Effectively document and communicate analyses and recommendations to stakeholders to support strategic decisions.

Your team

Digital is made up of more than 300 specialists who work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes.

Within the Martech sector, you are part of a team of 10 colleagues and report to the Senior Director of Martech Analytics. Our team stands out as a dynamic team that seeks to change the landscape of marketing and digital customer experience.

We aim to offer you maximum flexibility to promote your quality of life. This is reflected in a hybrid work environment, as well as a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your craft and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are available to you at all times.

Prerequisite

  • Minimum of 5 years of experience in using data to argue and convince in a professional context.
  • Ability to clearly articulate the business implications of data to a variety of audiences, including non-specialists.
  • Business analysis skills in a technology-driven ecosystem.
  • Experience in business process transformation, change management and continuous improvement.
  • Experience in using data analytics tools such as Adobe Analytics, Google Analytics, Snowflake, Power BI.


Your benefits


In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

  • Health and wellness program, including many options
  • Flexible group insurance
  • Generous pension plan
  • Employee Share Ownership Plan
  • Employee and Family Assistance Program
  • Preferential banking services
  • Opportunities to get involved in community initiatives
  • Telemedicine service
  • Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.


Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.


We're putting people first


We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.


We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates What can you bring to our team?


Come live your ambitions with us