Senior Brand Marketing Advisor

4 weeks ago


Montreal, Quebec, Canada Intact Financial Full time

We are seeking a highly motivated and experienced Senior Brand Marketing Advisor to join our team at Intact Financial. As a key member of our marketing team, you will be responsible for developing and implementing 360° campaigns to promote the Intact Insurance brand.

The ideal candidate will have a proven track record in managing high-impact advertising campaigns and a deep understanding of digital and traditional media channels. You will be responsible for leading the brand's efforts in Quebec or English Canada, developing and implementing campaigns to increase awareness and consideration, and encourage consumers to adopt and use our digital tools.

As a Senior Brand Marketing Advisor, you will be at the centre of our brand's performance, writing briefs, developing and implementing campaigns, doing media planning, and tracking and analyzing results. You will work closely with internal and external experts to implement initiatives and campaigns using all channels to effectively support brand growth, while ensuring that brand messages are consistent across all customer touchpoints.

Key Responsibilities:

  • Develop and implement 360° campaigns to promote the Intact Insurance brand.
  • Lead the brand's efforts in Quebec or English Canada, developing and implementing campaigns to increase awareness and consideration.
  • Develop and implement marketing strategies and tactics that consumers love and talk about.
  • Work closely with internal and external experts to implement initiatives and campaigns using all channels to effectively support brand growth.
  • Ensure that brand messages are consistent across all customer touchpoints.

Requirements:

  • Undergraduate degree in marketing or communications.
  • At least eight years of experience in marketing or communications and a proven track record in managing high-impact advertising campaigns.
  • Deep understanding of digital and traditional media channels.
  • Proficient in the Microsoft Office Suite.
  • Bilingualism (French/English) - ability to interact regularly with colleagues across the country.

What We Offer:

  • A financial rewards program that recognizes your success.
  • An extensive flex pension and benefits package, with access to virtual healthcare.
  • Flexible work arrangements.
  • An annual wellness account that promotes an active and healthy lifestyle.
  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.
  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
  • Inspiring leaders and colleagues who will lift you up and help you grow.
  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer. At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.



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